At this point, Guillermo del Toro’s Pacific Rim has produced just about every kind of poster you can possibly imagine. There have been traditional one-sheets, banner ads, and a slew of viral offerings. You may ask yourself, are the folks in the marketing department at Warner Bros. and Legendary Pictures going to keep churning out more of the same, or will they up their game accordingly? Well, it looks like they’ve topped themselves once again, with something called a “super banner.”
What is a super banner? That’s a natural question. It’s exactly what it sounds like. This is a banner that is so big it won’t fit on your computer. The whole thing clocks in at more than 14,000 pixels in width (to put that in perspective, the images on GFR are 578 pixels wide). The purpose of this behemoth is to be displayed in movie theaters, which makes sense, because where else would you be able to display this bad mother? There isn’t enough room in my house for this, but I want one.
Click HERE to to get glimpse at the whole thing, but it’s also been broken into pieces below for your viewing convenience.
The image itself is full to overflowing with giant mechs, called Jaegers, facing off against giant monsters, called Kaiju, with the ultimate fate of the human race hanging in the balance. That’s the basic premise of Pacific Rim, that these creatures emerge from the bottom of the ocean—through a portal to another dimension, no less—and cause all manner of problems. To combat the new threat, scientists create the Jaeger program, which results in the massive, human-controlled robots to punch the Kaiju in the face.
Pacific Rim stars Charlie Hunnam, Rinko Kikuchi, Idris Elba, Charlie Day, and Ron Perlman, and stomps into theaters on July 12th.
And just in case you missed it, check out the Pacific Rim trailer from WonderCon. It’s bananas.