Netflix Opening Stores Based On Most Popular Series And Movies
After unceremoniously dismantling the very existence of Blockbuster video like half the population in the universe after Thanos’ snap, Netflix has constructed plans to move into the brick-and-mortar vacuum left by the former video giant. As reported by Comicbook.com, the business is set to be called ‘Netflix House,’ which is a bit of a misnomer as the hit Fox series House M.D. hasn’t been available on the streamer in years. The physical storefront is set to be more than just an entertainment space, as Netflix users will be welcome to eat, drink, shop, and participate in a wide array of activities within the Netflix House.
Netflix House has nothing to do with Hugh Laurie and everything to do with providing a fan experience.
Josh Simon, the Netflix Vice President of Consumer Products, has explained that the first set of Netflix House locations are already undergoing early stages of development and are scheduled to open in the year 2025. While the VP provided no information on exactly where the two stores would be located, he specified that they were being built within the United States, with international locations scheduled to follow soon thereafter. The stores will apparently hold a specific focus on Netflix’s original content and intellectual property created by the streamer.
(Josh) Simon explained that the conception of Netflix House began when executives at the streamer started to realize just how much fans of their hit television series and films loved to engross themselves within the world of their content.
Early rumors even suggest that fans of the streamer who make the pilgrimage to the Netflix House will be given access to a Squid Game-style challenge in the form of an obstacle course, as well as a number of real-world experiences tailored to appeal to fans of Netflix branded content. The streamer has also been play-testing a Bridgerton pop-up event in a number of major cities, potentially as a prototype of what’s to come.
Simon explained that the conception of Netflix House began when executives at the streamer started to realize just how much fans of their hit television series and films loved to engross themselves within the world of their content. According to Simon, the Netflix House will enable entertainment fans to take their immersion to the next level.
Netflix branded content will be the centerpiece of every aspect of the storefront, including limited edition merchandise, once-in-a-lifetime experiences, and even food and beverage options derived from recipes seen on hit Netflix original programs.
Suppose the streamer truly wishes to be bold. In that case, they may even go so far as to construct a Bojack Horseman experience, where users can become depressed and addicted to alcohol, or a Malcolm and Marie experience, where subscribers can don fancy clothing and argue with their romantic partners.
Netflix branded content will be the centerpiece of every aspect of the storefront, including limited edition merchandise, once-in-a-lifetime experiences, and even food and beverage options derived from recipes seen on hit Netflix original programs. Given that the first Netflix House isn’t set to open until sometime in 2025, there’s no telling which IP will receive the most focus, as Netflix has a penchant for crafting viral waves, sometimes multiple times per year. The streamer famously captured all of society’s attention with such massive drops as Stranger Things, The Cloverfield Paradox, Bird Box, and Tiger King, as well as other, more recent hits such as Squid Game.
With the existence of Netflix House arriving just around the corner, we may soon see expansion from the streamer into the theme park market, rivaling such entertainment experiences as Universal Studios and Disney World. Of course, it all depends on what kind of productions the streamer puts out in the next few years.
