One of the burning questions following the conclusion of Season One of Loki is what actually happened to Sylvie right after she disappeared. Well, according to Fast Company, Loki’s Sylvie would head to McDonald’s for a Happy Meal—, not really, but that’s the gist of it.
After Sylvie’s disappearance at the end of Loki Season 1, the Loki female variant headed to a McDonald’s.
From what we know, the exact aftermath of her actions following the confrontation at the Citadel at the End of Time is left ambiguous, and the fans have been wondering what Sylvie’s next steps would be.
According to Loki‘s producer Kevin Wright, Sylvie was on a run since she was a child, living through various apocalypses and running through time without any chance of actually relaxing and slowing down. Now, following the conclusion of Season One and going into Season Two, Sylvie has a chance to finally do what she couldn’t as a child—go to a McDonald’s.
Mcdonald’s And The MCU
This isn’t a joke, nor a trick of some kind. As Featured In” is McDonald’s latest Famous Orders meal campaign that’s basically a collaboration between McDonald’s and prominent cinematic or television releases. As a result, the fast-feeder has been mentioned by characters from various television shows, including Friends, The Office, Seinfeld, Coming to America, and Space Jam, among other releases.
There are more than 13,000 McDonald’s restaurants across the US, and who knows how many more across the multiverse, which plays beautifully into the multiversal narrative of Loki, as we still haven’t seen a single Mc-Donald’s restaurant within the show. This is quite odd because McDonald’s and Marvel have a partnership dating back to 2008’s Iron Man— something that usually results from revising a finished script for partnership opportunities.
The Season 2 of Loki is the first time a partnership was directly written into the script, as a continuation of Sylvie’s storyline, and not added after the script was basically already finished. And McDonald’s higher-ups were actually thrilled about the fact that the creatives behind Loki were proactively implementing their brand into the script as a love letter to nostalgia through the eyes of a character who gets to experience all the novelty and joy of visiting a McDonald’s restaurant for the first time.
To be entirely honest, this doesn’t provide us with a complete answer as to what actually happened to Sylvie following the conclusion of Loki Season One, but having a partial answer is always better than not having one at all. The Loki × McDonald’s collaboration isn’t limited to the brand’s appearance in a television show; it’s followed by an “As Featured In” meal at the fast-feeder that’s centered around the television show.
The Season 2 of Loki is the first time a partnership was directly written into the script, as a continuation of Sylvie’s storyline, and not added after the script was basically already finished.
For all the foodies out there, we’re actually discussing a choice of 10-piece Chicken McNuggets, Quarter Pounder with Cheese, or Big Mac, with medium fries, a Loki-branded Sweet ‘N’ Sour Sauce, and a medium soda. Nothing too special, but McDonald’s genius lies precisely in that fact—driving customers to the company’s core menu instead of offering limited-time meals. Of course, there are always merchandise collaborations, with a scannable QR code featured on all Loki-related meals at McDonald’s.