A new trend in Hollywood movie marketing is building anticipation for a film’s teaser trailer by releasing first-look images and a few seconds from a two-minute trailer. While some feel that this practice is a bit much when it comes to marketing, others love getting a chance to watch footage from a new film, regardless of how it’s presented. The first teaser trailer for Dawn of the Planet of the Apes is set for release on December 18, so Twentieth Century Fox released some new footage from the sequel film via the film’s Instagram account.
While the footage is brief — we only hear Jason Clarke’s character say, “I need to speak to Caesar” — it does effectively get you excited to watch the new trailer. From the 13-second clip, we know that Caesar is an authority figure in this new post-apocalyptic world, where the humans are struggling just to survive. Although we don’t actually see Caesar in the clip, we can damn sure feel his presence.
Director Matt Reeves recently released Dawn‘s new posters, which feature the film’s leading apes donning menacing war paint. The posters look good and give fans a better look at Caesar, Maurice, and Rocket looking completely badass!
Although some people are excited for a sequel to Rise of the Planet of the Apes, I’m more excited to watch a new Matt Reeves’ film. The 47-year-old director has been making top-notch movies since the film Cloverfield in 2008. Reeves followed up the monster movie with an American film adaptation of the Swedish film Let the Right One In with 2010’s Let Me In. It’s been three years since Let Me In, so fans of the director are excited to see what Reeves can do with a big film franchise such as the Planet of the Apes reboot series. Based on everything we’ve seen so far, Reeves seems to be getting this sequel film right.
Twentieth Century Fox recently moved up the sequel film’s release date from July 18, 2014 to July 11. Dawn now sits in the vacant spot left from Fast & Furious 7, after that film’s production went on temporary hiatus after the untimely and tragic sudden death of franchise star Paul Walker.
The Apes sequel film is believed to take place eight years after the events of Rise of the Planet of the Apes. A mysterious virus called the Simian Flu has wiped out a large portion of the human population, while the world’s ape population continues to evolve rapidly, gaining speech and further self-awareness. The film’s structure is expected to follow two storylines: a small group of human survivalists trying to find a cure, and Caesar’s dominance over the apes. It’s also believed the two storylines will come together for an explosive climax.
Dawn of the Planet of the Apes will star Gary Oldman, Jason Clarke, Keri Russell, Kodi Smit-McPhee, Nick Thurston, Toby Kebbell, Karin Konoval, Terry Notary, Judy Greer, and Andy Serkis as Caesar. Matt Reeves (Let Me In, Cloverfield) and screenwriter Mark Bomback (The Wolverine) rewrote Rick Jaffa & Amanda Silver’s script. Jaffa and Silver also wrote Rise of the Planet of the Apes‘ original screenplay.
Dawn of the Planet of the Apes will hit theaters everywhere on July 11, 2014, in 3D.