SpongeBob SquarePants Is Calling The Super Bowl

By Jason Collins | Published

Nickelodeon is bringing its iconic SpongeBob SquarePants and the Bikini Bottom to call the Super Bowl, targeting a younger audience. This isn’t the first time Nickelodeon has successfully used SpongeBob SquarePants to attract younger viewers to a sports event.

The company has previously used the iconic character to attract the younglings to NFL games. According to Variety, both SpongeBob SquarePants and Patrick Star will help relay the action to viewers during Super Bowl.

SpongeBob SquarePants And Friends Set To Appear In The Super Bowl

However, SpongeBob SquarePants won’t be alone, and other Bikini Bottom characters will join in, too. We can expect Sandy Cheeks, voiced by Carolyn Lawrence, to report from the Super Bowl sidelines, while Larry the Lobster, voiced by Mr. Lawrence, provides live commentary, and Dora the Explorer, voiced by Diana Zermeño, will explain penalty call when they arise.

SpongeBob SquarePants and Patrick Star, voiced by Tom Kenny and Bill Fagerbakke, respectively, will join seasoned sportscasters Nate Burleson and Noah Eagle to help relay the game to younger audiences.

Attracting Younger Audiences

Admittedly, this is a proven method to make the kids interested in football and bring young eyes to the sport. NFL and ViacomCBS struck a deal to air the new series on Nickelodeon, called NFL Slimetime, whose aim would be to recap the week’s NFL games and play highlights with a child-friendly Nickelodeon theme.

This includes some funny editing on Nickelodeon’s part, such as adding googly eyes on players and adding slime all over the screen. The network also aired wildcard games, with Patrick Star calling live games. So, the Super Bowl is just the next step.

The Biggest Game Of The Year


Super Bowl is the NFL’s largest property, and the league obviously sees its partnership with Paramount Global as a potential opportunity to expand its audience and fandom by simply creating a different version of the event for those audiences that wouldn’t normally tune in.

And the concept apparently works, given that the NFL expanded its partnerships to Comcast, Disney, Fox, and Amazon, all of which are paying for the rights to create content surrounding events such as the Super Bowl. And SpongeBob SquarePants is actually a good choice since the character is well-known by almost everyone.

SpongeBob SquarePants Has Been A Fan-Favorite Character Since 1999

The decision to have SpongeBob SquarePants call Super Bowl games is almost guaranteed to glue young eyes to the NFL games. The character has been Nickelodeon’s biggest mascot ever since 1999, without any signs of ever stopping.

That’s generations upon generations of children influenced by Mr. SquarePants and his Bikini Bottom friends; interestingly, despite being nearly 25 years old, SpongeBob SquarePants is Nickelodeon’s top character and among one of the best shows and programs on Paramount+.

The Super Bowl Airs February 11

The character’s massive fandom still debates which episode of the show is deemed the best, and given the character’s popularity and its overall recognition among audiences old and new, it’s really easy to understand why Paramount chose to have SpongeBob SquarePants call the Super Bowl games.

You simply catch more flies with honey. Be sure to catch the Super Bowl with all your friends from Bikini Bottom on February 11, 2024. SpongeBob SquarePants animated show can currently be streamed on Paramount+ in the US and other streamers worldwide.