It’s been more than 25 years since Jim Carrey graced the big screen as a villain only suburban America could really appreciate, a dude who wouldn’t take no for an answer when it came to installing cable in someone’s home. But now we live in a new, and updated age of programming, one in which the evils of the cable company and, in part, his services are no longer really needed. For the Super Bowl, Jim Carry reprised the role in a Verizon commercial which really speaks to the tenor of the times and how creepy cable guys are going the way of the dinosaur.
In the commercial we see Jim Carrey return to offer his services as a cable guy to an unsuspecting customer. But unlike the original movie in which Carrey’s Chip would prey on the idea that folks wanted the “hook up”, the young lady informs him that cable has basically gone the way of the late-90s, just like his character. With Verizon5G, the dreaded wires, and even worse, cable guy house calls are no longer needed. This dude’s primary function in the world has been rendered rather obsolete, something Jim Carrey’s character has to come to grips with quickly. Check out the commercial for Verizon:
In all, this is a pretty hilarious return to the character for Jim Carrey, following up the darker comedy that came out all the way back in 1996. In that one, Carrey played Chip Douglas, who starts off at first as nothing more than a mild-mannered cable installer who might just be a little lonely. But as the movie progresses, things get darker and darker with Chip becoming increasingly unhinged in his quest to be better friends with Matthew Broderick’s Steven. It ends up going completely off the rails in a final confrontation on top of, of all things, a massive satellite dish.
The Cable Guy came out at the height of Jim Carrey’s powers, having starred in Ace Ventura: Pet Detective (and the sequel, When Nature Calls), The Mask, and Batman Forever in the two previous years. This movie had a much darker tone than any of those, and while very funny, did give a sense that Carrey wasn’t going to be playing strictly silly for his entire career. All things considered, The Cable Guy was a win for Jim Carrey and company, scoring more than $102 million at the box office on its $47 million budget. But it received just mixed reviews, landing at 53% on Rotten Tomatoes with critics somewhat polarized about the tone and the message.
These days, Jim Carrey has really dialed it back when it comes to taking roles on the big screen. His larger credits are fewer and further between, though he has made it a point to stick with at least one franchise. That’s Sonic the Hedgehog in which he plays Dr. Ivo Robotnik from the popular video game series. Sonic the Hedgehog 2 will see him reprise the role, this time in the more traditional look from the games. The movie is set to release on April 8th of this year and has seen its fair share of trailers drop over the last couple of weeks.