Volkswagen’s Star Wars Super Bowl Spot Visits Mos Eisley Cantina

By Josh Tyler | 9 years ago

Last year Volkswagen made a big splash at the Super Bowl with their Star Wars themed commercial in which a kid dresses up like Darth Vader and tries to use the Force on various household items. They’re back with more Star Wars themed marketing campaigns this year, though for some reason they’ve decided it’s a good idea to combine Star Wars with dogs.

A few weeks ago we showed you this ad featuring dogs barking the Imperial March. That spot has actually already been airing on television for a couple of weeks now. But they’ll have yet another ad loaded and ready to go for the Super Bowl, and we’ve got that for you below.

Watch patiently, it may not seem very Star Warsy at first, but they’ll get to the Star Wars stuff eventually…

The part of this ad featuring the dog is actually pretty good. Good enough that it can stand on its own. It doesn’t really need all the unrelated Mos Eisley Cantina stuff tacked on at the end, and I’m not sure I understand why they did it.

Here’s their Vader Kid spot from last year, as a refresher…

What do you think? Is Star Wars, Volkswagen, and dogs a natural fit? Or were they better of with Vader Kid? Let us know in the comments below.

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