We’re still roughly in the middle of the week—on the downward slope, sure, but still close to the center—and this is the third new TV spot we’ve seen so far for Godzilla. May 16 isn’t too far off in the big picture, but with all of this fun new promotion, you can’t help but feel how close we are to getting to see the King of the Monsters stomp across the big screen. Let’s hope this washes away the bad taste from Roland Emmerich’s 1998 attempt (seriously, who casts Matthew Broderick as the lead in an action movie?).
This latest offering follows the same pattern as the previous two, using mostly footage we’ve encountered before, rearranged, and with just enough new stuff thrown in to pique your interest and keep you watching. You start out with that wrecked building we’ve already seen many times, you know, the one that looks like something large, possibly reptilian, may have taken a bite out of it. Then there’s what appears to be a tidal wave busting down Main Street, monster fins ripping through a train trestle, a tropical mushroom cloud, and Godzilla himself slipping behind buildings and shrouded in an ominous fog.
What is new in this quick, bit-sized Godzilla nugget, is the view of the man, or lizard, himself, from inside what appears to be a train or bus or van. While not entirely clear, this does offer a decent view, as well as give you the distinct impression that he is in the process of stomping through the Golden Gate Bridge, which as we all know would cause quite a ruckus.
This spot also sticks with the program by giving us another brief taste of the human side of the story. Yesterday it was Elizabeth Olsen and Aaron Taylor-Johnson. Today, Breaking Bad star Bryan Cranston provides the voice over, and we get the tiniest touch of background as to his relationship with Juliette Binoche. You see that clip of the door shutting between them that we’ve seen numerous times since the first trailer, and though you can tell from the pained look on both of their faces, there is a deep emotional connection. That fact is reinforced when Cranston’s Joe Brody says they were evacuated so quickly that he didn’t even have time to grab a photo of her. One, you don’t grab, or even have, pictures of people you don’t particularly care about. And two, given his level of distress, you get the feeling that he might never see her again. There’s a fear of permanence in his voice.
Yet again, this is another touch that has us damn near frothing at the mouth to see Godzilla. Directed by Gareth Edwards, the film also stars Ken Watanabe, Sally Hawkins, and David Strathairn, and opens everywhere on May 16.