Guardians Of The Galaxy 3 Has Already Broken A Massive Movie Record

The Guardians of the Galaxy Vol 3 trailer was viewed over 100 million times after debuting at the Super Bowl, the first trailer to do so since 2020.

By Nathan Kamal | Updated

guardians of the galaxy

Guardians of the Galaxy Vol 3 promises to conclude the story James Gunn began telling about a bunch of intergalactic misfits with too much access to weaponry, and even the trailer is breaking records. According to Deadline, the trailer for the Marvel Cinematic Universe film that was released this last Super Bowl Sunday was viewed over 131 million times in a 24-hour window after its release. The last movie to do that was all the way back in 2020 when F9’s trailer was viewed 110.9 million times in the same window.

Clearly, fans are pretty pumped for Guardians of the Galaxy Vol 3, given that it destroyed the last record held by over 20 million views. The next most-viewed movie trailer during the Super Bowl window (a prized time slot for major blockbusters released by all studios) was from Marvel’s eternal rival, DC Studios. However, despite the much-ballyhooed reveal of Michael Keaton back as Batman, The Flash trailer only managed to garner 97.4 million views.

This makes Guardians of the Galaxy Vol 3 the only film trailer to crack 100 million this year, with The Flash, Fast X (94.1 million), Ant-Man and The Wasp: Quantumania (87.9 million), and Transformers: Rise of the Beasts (43.3 million) rounding out the top five. While Marvel fatigue might be something creeping over audiences (as much as Kevin Feige might protest otherwise), it seems that the Guardians of the Galaxy are exempt from it. 

guardians of the galaxy super bowl trailer

Among the current Marvel Cinematic Universe mini-franchises, Guardians of the Galaxy is arguably the most beloved and stable. Unlike the ever-shifting line-up of the Avengers, the Guardians crew has maintained a stable core membership of Star-Lord (Chris Pratt), Gamora (Zoe Saldana), Rocket (Bradley Cooper), Drax (Dave Bautista), and Groot (Vin Diesel), while adding Nebula (Karen Gillan) and Mantis (Pom Klementieff) along the way. While most of the original MCU heroes have died, disappeared, or been replaced by a new character taking on the role, the Guardians of the Galaxy have pretty much been the same all the way through. 

Since this will be James Gunn’s last foray with the group, there is likely an added element of anticipation for fans that is helping fuel this record-breaking viewership. Guardians of the Galaxy Vol 3 will pit the team against both the High Evolutionary (Chukwudi Iwuji) and Adam Warlock (Will Poulter), as well as revealing a planet that fans are already theorizing is a constructed parallel Earth. 

It also seems that Guardians of the Galaxy Vol 3 may be killing off at least one of its titular characters, which would be a real wrench but very typical for James Gunn as a writer/director. This will also be Gunn’s last film (at least for now) with Marvel Studios, as he has jumped ship over to DC Studios as the new creative head of the company. Given that it is the last mission for everyone, hopefully Guardians of the Galaxy Vol 3 lives up to the hype.