Disney has secured the exclusive streaming rights to Taylor Swift’s electrifying concert film, The Eras Tour, for a whopping $75 million. The deal, announced by Disney CEO Bob Iger during the company’s earnings call, marks a significant milestone in the ongoing evolution of streaming services and artist-platform collaborations.
A Fiery Bidding War
The negotiations for the streaming rights to The Eras Tour were reportedly fierce, with Disney outbidding industry giants such as Netflix and Universal Pictures for the Taylor Swift exclusive.
Taylor Swift: The Eras Tour
The concert film, which grossed a staggering $261 million worldwide during its theatrical release, shattered records as it captured the hearts of millions of fans around the globe. Directed by Sam Wrench, The Eras Tour, which captures Swift’s mesmerizing performances during the first three shows of her tour in Los Angeles, quickly became the best-selling concert film of all time.
Disney+ will air the enhanced version of the concert film, titled Taylor Swift: The Eras Tour (Taylor’s Version), starting on March 15, much to the delight of Swift’s dedicated fanbase, affectionately known as Swifties. The streaming version will feature the entirety of the concert film, along with the highly anticipated song “Cardigan” and four additional acoustic tracks.
Disney’s collaboration with Taylor Swift extends beyond The Eras Tour, as the multi-talented artist has previously partnered with the entertainment giant on projects that have left a significant mark in both the music and film industries. In 2020, Disney+ served as the exclusive home for Folklore: The Long Pond Studio Sessions, a documentary film directed and produced by Swift herself. Released on November 25, the documentary featured Swift performing all 17 tracks from her critically acclaimed Folklore album in an intimate setting, garnering widespread praise from fans and critics alike.
More Disney Swift Collabs To Come
More recently, Disney-owned Searchlight Pictures announced a collaboration with Taylor Swift for her directorial debut, based on an original script written by the artist. This venture represents a bold step into filmmaking for Swift, further cementing her status as a versatile artist.
The Disney-Taylor Swift announcement of the streaming deal comes at a pivotal moment in the singer’s career, as she continues to make waves in the music industry with her chart-topping albums and groundbreaking achievements. At the recent Grammy Awards, Swift made history by winning Album of the Year for her record-setting fourth time, further solidifying her status as one of the most influential artists of her generation. During her acceptance speech, the singer excited fans by announcing a new album titled The Tortured Poets Department, which will be released on April 19.
With the launch of The Eras Tour on Disney+, audiences around the world will have the opportunity to experience Taylor Swift’s unparalleled talent and charisma in the comfort of their own homes. It’s a blessing for Swifties around the world who were unable to make it to one of her concerts live. The singer’s huge fan base and incredible popularity made tickets to her live tour exceptionally hard to get, even after the singer added 17 shows to the original slated 35 US stops and played more than 100 shows in 18 countries internationally.