There are a lot of people out there who break the law without considering themselves “lawbreakers.” And while sometimes it means parking illegally or pirating a movie to make a sweet YouTube video montage, drunk drivers are among the most indignant when it comes to upholding the law. I’d be the baldest-faced of liars if I claimed to be innocent of that crime, but you’d never catch me doing it with RoboCop patrolling the streets, as he is in the above PSA. Honestly, you wouldn’t catch me coming out of my bedroom if RoboCop was real. Someone bring me this month’s supply of cheese and pork while the sun still rests atop the horizon!
The wise message is brought to you by the National Highway Traffic Safety Administration (NHTSA), and takes advantage of the upcoming release of José Padilha’s RoboCop reboot to strike fear in the hearts and tequila-soaked minds of those who should have just called a cab. The holidays are a popular time for alcohol and celebrations, and the roads are always clogged with travelers; it’s not exactly the most agreeable of combinations. The holidays are also hard for those who lose the ones they love, like Alex Murphy (Joel Kinnaman), who also lost other things that he loved, such as most of his body. So if you make RoboCop work hard on Christmas, you deserve to be at the spiteful end of the long, cyborgian arm of the law.
How’d you like to fall asleep behind the wheel at a stop sign, only to wake up and see this outside your windshield?
That’s just frightening. While these kinds of public service tie-ins are usually corny and ill-formed, a movie featuring the pinnacle of policing is the perfect complement to persuade people to think twice before getting behind the wheel while anything but sober. Here’s a shorter, 15-second version of the clip.
Director Jose Padilha is giving Paul Verhoeven’s original tale of Detroit cop Alex Murphy a new spin. The reboot also stars Samuel L. Jackson, Jackie Earle Haley, Abbie Cornish, Michael Keaton, Miguel Ferrer, Jay Baruchel, Michael Kenneth WIlliams, and Marianne Jean-Baptiste. Find it in theaters on February 12 in just about any format your local theater can handle. While I wasn’t a big fan of these trailers at first, my anticipation for the film is building. Though it could just be a mirage over a desert of impatience. Check out one of those trailers below.