Candace Cameron Doesn’t Want Gay Couples In Holiday Movies And People Are Furious
Former Full House star Candace Cameron Bure has left Hallmark and only wants to make "traditional family" oriented content.
Just months after The Hallmark Channel lost Bill Abbott, the CEO of their parent company Crown Media Family, Fuller House star Candace Cameron Bure has also departed from the network. A fixture in productions at the sappy channel known for their holiday stories created with a cookie-cutter formula, Cameron Bure is heading right into the arms of Abbott with the two now working for Great American Family a “traditional-family-oriented” cable channel. Unfortunately for some fans of Cameron Bure, her version of the “great American family” doesn’t include folks from the LGBTQ+ family as she plans to focus on projects that “keep traditional marriage at the core.
After The Hallmark Channel made the decision to push forward with inclusivity and announced the arrival of a whopping *one* holiday feature that will center around a queer couple, some of the company’s employees have been resigning due to objections as to even that small amount of content.
According to Deadline, Candace Cameron Bure stated that she was leaving The Hallmark Channel for her pursuits at Great American Family because she wanted to “tell stories that have more meaning and purpose and depth behind them”. The network also falls under the same Christian faith category that Cameron Bure is a part of, so she knows that with their help she’ll be able to “promote faith programming”.
When she signed on to work with the new company, Candace Cameron Bure, who really dove into the world of made-for-TV movies following the cancellation of Full House back in the ‘90s, was given her very own production studio titled “Candace Cameron Bure Presents.” It’s under this banner that she’ll push her “traditional marriage” angle through “good family entertainment.”
However, she may be hitting a roadblock before she even gets started as Bill Abbott stepped forward to respond to Cameron Bure’s straight-specific programming by saying that “It’s certainly the year 2022, so we’re aware of the trends. There’s no whiteboard that says, ‘Yes, this’ or ‘No, we’ll never go here.’”
While this may mean that Candace Cameron Bure will at some point need to produce a piece that she’s not thrilled about, we have our reservations with Bill Abbott’s comments. Mainly, the wording used to describe inclusivity as a “trend” is a tiny bit frightening and makes us wonder if that whiteboard may actually exist after all. Regardless, if there is any sort of change, it doesn’t seem likely to be happening any time in the near future.
As for The Hallmark Channel’s decisions that have made folks like Candace Cameron Bure clutch their rosaries, the network responded with a statement explaining that they “want all viewers to see themselves in our programming,” adding that “everyone is welcome.”
A clear example of that pesky trend that Abbott was talking about, it’s apparent that with projects including their upcoming The Holiday Sitter, the network hopes to better diversify their slate. While they may lose some viewers, they’ll also gain some via a community that has lacked representation over the years.
Whatever the case may be for Candace Cameron Bure and Great American Family’s religious beliefs and The Hallmark Channel’s trendy inclusive thinking, both networks are going to need to step it up as other platforms have already begun to churn out similar types of content. With features like Lindsay Lohan’s Falling For Christmas drawing audiences in, the perfect holiday formula has moved on to streaming services, and they’re not afraid of following the trends.