The Best Pickle Brand Is Releasing A Disgusting New Cocktail

By Charlene Badasie | Updated

The Spritz Society Pickle By Claussen

Claussen, known for its signature refrigerated pickles, is collaborating with sparkling wine cocktail company Spritz Society to introduce a first-of-its-kind pickle-flavored cocktail. This exciting partnership marks a historic moment for Claussen as it ventures into the beverage space for the first time in its 150-year history.

Claussen is partnering with Spritz Society to offer a pickle-flavored cocktail to consumers.

The idea for the Spritz Society Pickle by Claussen was inspired by an April Fools joke in 2022. According to, Spritz Society announced a pickle-flavored concoction as a prank. However, folks responded with overwhelming enthusiasm, asking the company to make it a reality.

Fast forward one year, and this strange dream has come true for pickle and cocktail enthusiasts.

The Spritz Society Pickle by Claussen features real white wine and all-natural fruit flavors with a pickle twist. Each 8.4 oz. can of this innovative cocktail contains six percent ABV, 120 calories, and just five grams of sugar, providing a zippy and tangy taste that will make it an instant hit at summer BBQs and pool parties.

“At Spritz Society, our community is one of the most important elements of the brand, and their input is crucial in everything we do. We are thrilled to be teaming up with Claussen to bring pickle to life.”

-Ben Soffer, Spritz Society Founder and CEO

Spritz Society Pickle by Claussen officially launched on July 18 with an exclusive deal offering two packs of four for $50.00 on for a limited time. Claussen pickles, available in various flavors and shapes, can be found in the refrigerated section at retailers nationwide for those who prefer their drinks without the pickle flavor.

Speaking about the pickle collaboration, Founder and CEO of Spritz Society Ben Soffer said, “At Spritz Society, our community is one of the most important elements of the brand, and their input is crucial in everything we do. We are thrilled to be teaming up with Claussen to bring pickle to life.” Soffer added that Claussen’s prioritization of premium ingredients made them the perfect partner.

Pickles. Don’t they just scream “drink me?”

Lizzy Goodman, the Brand Manager of Claussen at the Kraft Heinz Company, also expressed her excitement about the innovative pickle-flavored sparkling wine cocktail. She believes that the crave-able nature of pickles will resonate with consumers, who will undoubtedly be delighted by the unique and refreshing taste of this new drink.

Spritz Society has built a reputation for community-led innovation and premium ingredients. They take pride in their digitally forward-first approach and take into consideration the feedback and desires of their loyal customers. The enduring demand for a pickle flavor was a clear indication that its collaboration with Claussen was meant to be.

Spritz Society is also available in five other flavors besides pickle, which can be found in select retailers across several states, including Texas, California, Florida, New York, Tennessee, Massachusetts, Illinois, Alabama, and Georgia. For more information and updates, follow @spritz and @claussenpicklesofficial on Instagram.

Pickles Everywhere

Pickle-flavored foods have taken center stage in the U.S. food scene in 2023. According to Yelp, there has been a 55 percent increase in searches for pickle-flavored treats over the past year. The excitement around pickle-flavored foods is also evident in the Minnesota State Fair’s new foods list for 2023, which features no less than five pickle items.

From mango punch-infused pickles to pickle cheese curds, fair-goers are in for a delightful pickle-filled experience. Some of the most popular pickle-flavored foods in 2023 include pickle pizza – a zesty and unconventional topping choice that adds a tangy kick to your favorite slice. Beer enthusiasts can enjoy a pickled twist in their brew, creating an intriguing flavor fusion.