Doritos Nacho Cheese Alcohol Exists Because This Is The World Deserve

By Sckylar Gibby-Brown | Published

If you’ve ever been at a party, snacking on a bowl of Doritos, and wondered what it would be like to drink the cheesy chips instead, you’re apparently not alone. We’ll admit, there’s probably not a lot of you out there who’ve had these intrusive thoughts, but for those who have, Doritios has got your back. According to Sky News, the cheesy chip company has been secretly working to create a Doritos-flavored alcohol.

While creating a Doritos alcohol is a choice that has left many mixologists scratching their heads, it makes perfect sense. After all, cheese goes well with wine, so why not simply make your alcohol taste like cheese instead?

Soon enough, you’ll be able to sip on the unmistakable taste of Nacho Cheese Doritos in the form of a 42 percent alcohol beverage.

But what exactly does a Doritos-flavored alcohol look like? The cheesy chip brand has released dozens of flavors over the years covering unique tastes from Cool Ranch to ketchup-flavored crisps. For a company that is known for its bold moves, it’s a relief to know that for the first alcoholic beverage, Doritos is going with a classic: Nacho Cheese.

Photo Credit: PepsiCo

The American snack giant is teaming up with drinks company Empirical to bring forth a spirit that promises to capture the essence of everyone’s favorite cheese-infused crisps. It’s not your average tipple, but Doritos, known for its bold and disruptive approach, is ready to shake up the spirits industry. Soon enough, you’ll be able to sip on the unmistakable taste of Nacho Cheese Doritos in the form of a 42 percent alcohol beverage.

The magic behind this avant-garde concoction of Doritos alcohol lies in the process of “vacuum distillation,” where the essence of real chips is extracted at lower temperatures. This unique method ensures that the flavors are not lost in the pursuit of spirituous bliss. The result? A drink that not only smells but tastes just like the iconic Nacho Cheese chips, according to the spirited partnership of Doritos and Empirical.

Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America, expressed the brand’s commitment to pushing boundaries, stating, “Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences.” In a move that echoes their dedication to surprising consumers, Doritos aims to introduce their iconic Nacho Cheese flavor in an alcoholic bottle, taking the snacking experience to a whole new level.

The magic behind this avant-garde concoction of Doritos alcohol lies in the process of “vacuum distillation,” where the essence of real chips is extracted at lower temperatures.

The unconventional beverage doesn’t neatly fit into the established categories of gin or whiskey. Instead, it’s recommended for adventurous mixology, with suggestions for enjoying it in classic cocktails like Margaritas, Bloody Marys, and Old Fashioneds. For the purists, sipping Doritos alcohol neat or over ice promises a crispy, cheesy experience like never before.

For fans eager to get their hands on this revolutionary libation, pre-orders are already underway. The Doritos alcoholic drink is set to hit the shelves of select New York and California markets next month, priced at an estimated $65. Whether you’re a Doritos devotee or a daring mixologist, this is an opportunity to embark on a flavorful journey that transcends the ordinary flavors of a cocktail bar.

Cheese goes well with wine, so why not simply make your alcohol taste like cheese instead?

As the world of spirits braces itself for a cheesy revolution, it’s not so much the question of why Doritos is releasing an alcoholic beverage, but why they didn’t do it sooner. Additionally, one can’t help but wonder: Could this be the start of a snack-flavored cocktail trend? Only time will tell if other brands will follow suit, until then, cheers to the daring souls ready to embrace the unexpected essence of cheese in their cocktails!