Elvis AI Concert Sounds Like A Nightmare

By Jeffrey Rapaport | Published

Prepare to cringe: Elvis Presley, the King of rock ‘n’ roll, will soon stage a comeback—if you consider a jarring AI zombie of the late icon a “comeback.” “Elvis Evolution,” an artificial intelligence extravaganza, will soon debut in London. A UK-based company, Layered Reality, bears responsibility. Their production will employ cutting-edge technology, for better or worse, and aims to fuse fantasy with reality. 

Known for immersive experiences, including “Jeff Wayne’s The War of The Worlds: The Immersive Experience” and “The Gunpowder Plot,” Immersive Reality embarked on this ambitious project to, so their defense at The Hague will go, celebrate the Elvis legacy. 

The event’s finale ensures an over-the-top concert preceding an exclusive after-party at an Elvis-themed restaurant and bar.

No matter how grimace-inducting, the Elvis AI installation constitutes a major implementation of the nascent technology. It will feature a life-sized digital version of the King treating an audience to the hit maker’s immortal songs and dance moves. 

Because technically, while alive, Elvis never toured the UK, proponents of the digital experience consider the show the first the King’s first “concert” in the British Aisles.

Despite sounding straight out of Futurama, Layered Reality is well known for its use of cutting-edge tech, augmented reality, projection, and multi-sensory effects.

Yet to announce a central London venue, the concert bills itself as no mere performance–but an event to behold. Its purported goal being to replicate the experience of seeing Elvis live and, hopefully, expose the icon to a new generation of fans, albeit in AI form.

The event’s finale ensures an over-the-top concert preceding an exclusive after-party at an Elvis-themed restaurant and bar. Rest assured, the bar will feature live music, DJs, and performances. 

Despite sounding straight out of Futurama, Layered Reality is well known for its use of cutting-edge tech, augmented reality, projection, and multi-sensory effects. Their Elvis endeavor should prove a spectacle, for better or worse, one additionally slated to tour the globe following its “performances” in London. 

Yes, Elvis devotees in Berlin, Tokyo, and Las Vegas will get to see America’s chief rock n’ roll exporter once again, gyrating his AI hips. 

austin butler elvis
Austin Butler portraying Elvis in Baz Luhrmann’s Elvis film

Of course, Layered Reality could not pursue their nightmarish Elvis concert alone and necessarily enlisted the support and involvement of Authentic Brands Group, owners of Elvis Presley Enterprises. 

Layered Reality’s founder and chief executive, Andrew McGuinness, voiced excitement about the project, of course. He stressed that the show will embody more than a mere tribute, but deliver a next-gen experience inviting old and new fans to step into the King’s universe. 

Marc Rosen, president of entertainment at Authentic Brands Group, expressed similar sentiments. He underscored the immersive aspect of the Elvis experience, which will, through AI, provide a novel way for fans to interact with the icon’s life and legacy.

The Elvis AI installation constitutes a major implementation of the nascent technology.

You can’t blame the parties involved for their timing, which couldn’t be better. Interest in the late rocker soared following the global success of Baz Luhrmann’s Elvis film (soon to be a stage production, as well). In the cringe-worthy realm of digital avatar concerts, the recent “ABBA Voyage” experience also enjoyed success. 

Presley remains one of the highest-selling and most beloved musical acts of all time. The King has sold nearly 500 million records worldwide, despite his untimely death in 1977 at age 42. 

Here’s to hoping the Elvis AI concert won’t be the dystopian fever dream it’s shaping up to be.

One can always hope.

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