Cactus Jack partnering with McDonald’s? No, Mick Foley has not suddenly gotten a brand deal with the Golden Arches. Rapper Travis Scott has brought his Cactus Jack brand to the house of Ronald McDonald. The Grammy-nominated artist has partnered with the fast-food giant to offer a brand new value meal to customers. To get it, you’ll have to know the password. Here it is…
So what exactly do you get if you say “Cactus Jack sent me”? You’ll get a special meal comprised of three items that are purported to be three of Travis Scott’s favorites.
If you ask for the Cactus Jack meal at McDonald’s, you will get a Quarter Pounder with Cheese that is topped with bacon and lettuce, medium fries with BBQ sauce, and a Sprite with ice. McDonald’s recommends asking for extra ice because that is how Travis likes it. And you will get all of this for just six bucks.
Not a bad deal for those who like to regularly visit the Golden Arches. But, that is not all Travis Scott and Ronald McDonald have in store for the Cactus Jack brand. There is also a merchandising deal in place to create apparel for the crossover. “I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” Scott said. “We are bringing together two iconic worlds.” It is going to be interesting to see if the Cactus Jack branded McDonald’s gear become coveted collectors items. you would be surprised at how much some people really love McDonald’s merchandise.
This is a pretty rare occasion for McDonald’s. The restaurant magnate has not had a celebrity’s name attached to a menu item in close to thirty years. The last time they ran a similar promotion was in 1992 with basketball phenom Michael Jordan. Back then, it was the McJordan Special. In fact, the McJordan Special was essentially the exact same value meal as the Cactus Jack meal. Both deals included a Quarter Pounder with bacon and barbecue sauce, fries, and a drink. The difference being that the McJordan Special did not have cheese with its Quarter Pounder, it did have barbecue sauce on the patty, and the drink was not specifically tied to Sprite. You could also order the McJordan Special burger on its own or as part of a combo meal. Naturally, the McJordan Special was even cheaper back in 1992. The burger cost $1.99 and the whole meal would only set you back $3.59.
It is going to be interesting to see how successful this bit of cross-promotion is. McDonald’s customers certainly place value on a good deal with their meals. No one knows if we will be given any data from McDonald’s regarding the financial success of this marketing campaign. If the Cactus Jack meal is an overwhelming success, it is likely we will be hearing about it from the PR department at McDonald’s.
However, the Travis Scott/Cactus Jack meal will not be a permanent fixture on the McDonald’s menu. The special deal is scheduled to end on October 4. So, if you want to grab yourself a burger, fries, and drink for just six bucks, you have the rest of September to make it happen.