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This Hunger Games: Mockingjay Teams Up With Google For These Viral Videos

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Two movies into what is going to ultimately be a four-movie franchise, The Hunger Games has always managed to make good use of nontraditional marketing tactics. They’ve incorporated the usual strategies, like trailers, posters, photos, and TV spots, but they’ve also employed viral websites, propaganda style posters, and other techniques to garner your attention. And the next chapter, The Hunger Games: Mockingjay—Part 1 is no exception to this trend.

Lionsgate announced that it is now teaming up with Google to unveil a series of YouTube videos that bring the fictional dystopian world of Panem from the movies, and Suzanne Collins’ wildly popular books, to life. Called “District Voices,” this is a string of five new videos, one dropping each day this week, that will look into the industry of a specific district—there are 12 in the story, though there is a District 13 that shows up after a while, but everyone thinks it was destroyed in a war years ago, so we’re not counting that one right now.

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Dreamworks Animator Spruces Up His Son’s Home Movies With Lightsabers And Rocketships

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As the father of a pair of young kids, I’m often grateful that technology has advanced to the point where I can easily take pictures and videos of my boys using nothing more than my phone. There was a time when “home movies” required an actual device built solely for that purpose, and sharing those videos meant either dropping them in the mail to relatives or else shanghaiing everybody over to your house for a screening. But as much as I love all the silly little videos I’ve made with my kids, my home movies are decidedly lacking in functional lightsabers, blasters, and rocket ships.

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Darth Vader Hates The Google+ YouTube Merger

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This week Google changed the settings on YouTube, one of their most popular services, to improve the platforms’ comments section. For years, YouTube’s comments have been notorious for a large array of sexist, homophobic, and downright mean spirited and juvenile comments. To make the service a cleaner, more constructive platform, the Internet giant made it mandatory for all users to comment with a Google+ account, effectively merging the unpopular Google+ with the extremely popular YouTube. The thought behind the change is that, forced to us their real names instead of hiding behind anonymous avatars, people will think twice about leaving nasty comments.

Needless to say, users were vocally upset about the changes, but in true Internet fashion, a few expressed their displeasure creatively, making YouTube memes to get their points across. User The Amazing Atheist created a NSFW video highlighting how various movies might react to Google’s new policy. Short, funny, and to the point, this showcases some of the best (and a few obscure) genre movies to illustrate the community’s frustrations.

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Back To The Future/Man Of Steel Mash-Up Trailer Is Heavy

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If I were being held at gunpoint right now — and let’s make it a laser gun, just to make it more exciting — and someone asked me to justify there being a mash-up trailer between Man of Steel and Back to the Future, I would appear speechless at first, but right at the last second I would blurt out, “There is a secret society of people whose sole purpose is to inject Back to the Future into every single film trailer, so that people in the future will assume it is some kind of cinematic bible that the citizens of our time followed and worshiped ” And they will ask me the name of this secret group, and I will tell them it is the Church of Robert Zemeckis of Latter-Day Flux Capacitors. And YouTube user TheSynchroCosm is a member.

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Empire Of The Apes Teaser May Be The Worst Movie Trailer Ever Made

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Part of what makes great cinema so memorable is the seemingly unending river of shit that you have to wade through to find it. For every great movie, there are 20 good ones, 40 bad ones, and 200 absolute wastes of space. Like Lloyd Kaufman and Roger Corman before him, George Anton of Anton Pictures is intent on getting as many movies out of an absent budget as he possibly can.

Case in point: the trailer from one of their latest productions, Empire of the Apes has hit their YouTube page, and boy does it make huffing gasoline look smart in comparison. If you aren’t completely sold by the superimposed text, “In a world where space rule,” then you, my friend, don’t have a pulse.

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Darth Vader Can’t Hear You

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One of the most intriguing aspects of pop culture as a whole is its malleability, especially now that technology allows for instant adaptability. Did a politician sound like a jackass while making a speech? Make him sound like more of a jackass by Auto-Tuning it and putting a hip-hop track underneath. Want to see what David Cronenberg’s The Fly would look like in a more gothic black-and-white? You can probably do that, but I’m not helping. One of my favorite examples in artful modification has been Dan Walsh’s Garfield Without Garfield, which immediately becomes a stranger and more thoughtful strip than anything involving the fat orange tabby.

Of course, Star Wars is no stranger to fan-altered creations, but this video from YouTuber Jon Friedman is one of the most absurdly amusing I’ve ever seen. While Darth Vader is one of cinema’s most iconic villains, both in his ruthless character traits and his signature black aesthetic, the fact that he’s essentially a mask and cloak can’t be ignored. David Prowse gives the character stoicism in his imposing size, but Vader lives and dies with the voice of James Earl Jones. And also with the assumption that his big-ass helmet has ear-holes big enough for him to hear through. For if he couldn’t he might just turn into a bumbling, barely moving, senile old man, and that’s what this video suggests.