Snowpiercer Arrives With A New Poster
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The summer movie season is always full of sequels, big time adaptations, reboots, and rehashes of things that we’ve already seen many times before, and that’s especially true this year. We’ve already seen multiple superhero sequels with X-Men: Days of Future Past and The Amazing Spider-Man 2, Gareth Edwards’ Godzilla reboot flattened the box office, and Michael Bay drops another Transformers movie later this year. And there are others. This weekend Tom Cruise brings a much needed breath of fresh air to the multiplex with Edge of Tomorrow, which you all need to run out and see right now, but this month also hosts the debut of another stand alone movie we’re super pumped about, Bong Joon-ho’s (The Host) post-apocalyptic Snowpiercer. To whet your appetite, The Weinstein Company has released a new poster.
Due to a lengthy battle between the director and TWC over cuts that would have crippled the film, Snowpiercer has already opened in many markets around the world. As a result, we’ve already seen tons of trailers, TV spots, and posters, and this one for the American release isn’t one of the best offerings to come out. In reality, it looks like just about every one sheet for every generic Hollywood movie. The main character Curtis (Chris Evans) is front and center, while the disembodied heads of the rest of the international ensemble cast appear behind him, floating in space.
Even if the poster is on the generic side, I can’t help but be excited for this. The film wrapped up production at the end of 2012, and I even put it on my most anticipated movies of 2013 list. That didn’t quite materialize, thanks to the protracted war between filmmaker and distributor, but since the result is that we get to see Bong’s ideal director’s cut of the film, the delay was totally worth it. As we waited for news about Snowpiercer, we watched the film open around the world to near universal acclaim. The word masterpiece has been thrown around more than once. It even broke box office records back in August when it opened in South Korea.
Based on a French graphic novel, Snowpiercer is set in a near-ish future where attempts to stop global warming kick off a new global ice age. The only survivors live in a train that, powered by a perpetual motion engine, endlessly circles the frozen wastes. Inside, the passengers are divided in rich and poor—very rich and very poor to be more accurate—and after 18 years of friction, this discrepancy finally erupts into a full-blown revolution.
In addition to Evans, Snowpiercer stars Tilda Swinton, Jamie Bell, Song Kang-ho, Octavia Spencer, Ed Harris, John Hurt, Allison Pill, Ko Ah-sung, Ewen Bremner, and more. The film finally open in a limited release on June 27, though hopefully it is popular enough that will eventually expand.
