Dr. Phil McGraw is launching a new news and entertainment cable television network called Merit Street Media. Few details about distribution, which is expected to be nationwide, have been released. However, Deadline reports that Dr. Phil Primetime will anchor the new venture, debuting on February 26, 2024. The show will air every night at 8 p.m. ET.
Dr. Phil Network Based In Texas
Merit Street Media will be headquartered in the Dallas-Fort Worth area, where a cutting-edge broadcast center covering more than five acres is nearing the end of its construction.
Numerous dedicated Dr. Phil team members have moved to Texas, relocating their families, to continue collaborating with McGraw.
The network will announce its complete primetime schedule in the coming months. Initial plans include providing a variety of original daily programming, which will encompass live news broadcasts.
Dr. Phil Primetime will maintain the essence of McGraw’s daytime show, with him delivering straightforward guidance and interviewing notable figures.
Real People With Real Issues
“I absolutely love talking to real people about real problems. People who aren’t just complaining but are actively looking for real solutions to better their lives,” Dr Phil said in a statement.
“It all begins and ends with real people dealing with these issues for real, using common sense, fact-based information, and action plans to create results.”
Even after Dr. Phil ended its 21-season run, he still received questions from viewers. “As always, the audience will dictate our content because they are our content, and I want my viewer’s help in building Merit Street,” McGraw added.
“I continue my pledge to help individuals, couples, and families have the tough conversations, face the hard realities, and get real answers for the most positive and effective outcome.”
The new show will incorporate Dr. Phil’s conservative views, touching on family values, immigration, and educational curriculum. He alluded to this in his official statements regarding the Merit Street launch.
“I love this country, and I believe family is the backbone of our society,” he said. “Together, we are going to stand strong and fight for the very soul and sanity of America and get things that matter back on track.”
The name of the new network, Merit Street Media, is inspired by D. Phil’s public admiration for the meritocracy on which the United States was founded. Joel Cheatwood, a seasoned news and programming executive, has been appointed as the Chief Operating Officer of MSM. Further staffing updates will be disclosed in the coming months.
Gained Fame On Oprah
Dr. Phil, whose full name is Phillip Calvin McGraw, became a household name in the United States after he appeared on The Oprah Winfrey Show in the late 1990s as a relationship and life strategy expert.
His appearances were well-received, and he quickly became a regular guest.In 2002, he launched his syndicated daytime talk show, Dr. Phil.
The show focused on helping individuals and families deal with various personal and psychological issues. Dr. Phil’s no-nonsense, straightforward approach and his catchphrases like “How’s that working for you?” resonated with viewers.
The show became a massive success and an enduring fixture of daytime television for 21 seasons.
Also An Author
In addition to his television work, Dr. Phil is a prolific author, having written several self-help books on personal development, relationships, and mental health.
He is also a sought-after speaker who delivers motivational speeches and hosts workshops on various life issues.
However, Dr. Phil’s approach and ethics have faced criticism over the years, with some accusing him of sensationalism and exploiting the people who appear on his show. There have been concerns about the ethics and effectiveness of his interventions and advice.
No Longer A Licensed Psychologist
Moreover, Dr. Phil is no longer a licensed psychologist and cannot practice legally in California. Despite holding a Ph.D. in psychology and previously being licensed, McGraw’s career was marred by a scandal in 1988.
During that period, a 19-year-old client named Sara Jane Morrison made allegations of an unprofessional sexual relationship with McGraw.