Lindsay Lohan is on the comeback trail but not in the way one may think. Yes, the actress/singer is once again singing but her latest single, which is also presented in art form, Lullaby, won’t be found on a CD or album but instead through what is known as NFT or non-fungible token. What’s even more surprising than a new single by Lohan is the fact that her electronic music debut sold for almost $85,500.
This new digital single has Lindsay Lohan singing over a beat that was produced by DJ Manuel Riva and is the very first NFT to be sold by a woman on FansForever, a marketplace for exclusive celebrity NFTs. While the music is playing, a digital image of Lohan is seen with butterflies on her shoulder and head, flapping their wings in unison with Lohan’s eyelids and the beat of the Lullaby song.
The description of the Lindsay Lohan collaboration with DJ Riva was used as the selling point for the song and while it was expected to grab some attention on FansForever, no one, not even Lohan herself, thought the figure would go as high as it did. Part of the online description reads: “Coming straight out from a dream – Lullaby is an exclusive collaboration between Lindsay Lohan and DJ Manuel Riva and is here to send you on a trip down memory lane and experience nostalgia all over again as you glance through the visuals, be prepared to get lost in it for a never before experience.”
Per Lindsay Lohan and the FansForever site, the actress and singer are fully committed to presenting her music in such a manner. Lohan explains that she has “fully invested herself in dropping this song as an NFT with a sole objective of delivering a message of empowerment.”
As cryptocurrency continues its march to relevancy (and quickly, we might add), Lindsay Lohan may be one of the last people you’d expect to consider when discussing the subject. But she is and she is speaking loudly. “It’s only a matter of time till everyone in Hollywood and beyond gets involved,” Lohan said to Forbes. “Maybe we will see the tokenization of movies, and of how artists are paid for their films, music and art. I see a future where crypto, NFTs and blockchain will be the norm, rather than the exception.” To purchase an NFT such as Lindsay Lohan’s, the buyer must use Tron (TRX) cryptocurrency.
The main goal for creators such as Lindsay Lohan is ownership of their own material. Justin Sun, a tech entrepreneur who owns Tron and is in partnership with Lohan, himself bid 300,000 TRX on her new single. But Lohan leaned back on ownership as priority number one. “Tokenization through NFTs can help content creators and musicians actually own the property rights for what they create and allow them to profit accordingly.” Lindsay Lohan went to her Twitter to congratulate the winning bid.
To say that the digital market, cryptocurrency atmosphere is growing would be an understatement. Just in February, the open market saw over $300 million worth of NFTs traded. Beeple, the controversial artist, saw one of his digital artworks sold for $69 million. Jack Dorsey, the Twitter CEO, got into the action by selling his “first tweet NFT” for a cool $2.5 million.
Even Arrow star Katie Cassidy is getting in on the action by putting up digital nude art of herself for sale on OpenSea. The site claims to be the largest NFT marketplace on the internet and has Cassidy’s nudes starting at $18,000 per piece.
Celebrities should be applauded for taking more control over their work and the content they create. This takes the middleman out of the process of gaining royalties for one’s work, something in which Lindsay Lohan, a former Disney child star, is all too familiar. “The process of receiving royalties for your work is not the most seamless and there are multiple parties involved and many moving parts,” Lohan said to Forbes. “With tokenization, the process is transferred onto the blockchain in such a way that every time the art, music, movie, etc., is used or shared, the artist would automatically receive royalties. I think it’s a great way to bridge the gap between the consumer and artist.”
Don’t look now, but this could be the future. It sure seems to be headed in that direction, digital money, digital viewing, and listening. Who out there is ready for the future? It’s coming faster than we realize. Lindsay Lohan seems to be getting a good jump on it.