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The Transformers Get Down In This TV Spot And Introduce Mark Wahlberg’s Character

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Michael Bay is preparing to assault the collective eyeballs of the entire world with Transformers: Age of Extinction next week. Considering that the previous three films have raked in multiple billions of dollars, it’s rather likely that just about the entire world will wind up seeing this movie. Even though that is almost a given at this point, Paramount Pictures isn’t one to skimp on promotion, so they’re back to tease the June 27 release date with a new TV spot, a featurette introducing you to the human protagonist, and the announcement that Transformers 5 has already been scheduled. And if that isn’t enough, there’s even a brand new Honest Trailer for the second film, Transformers: Revenge of the Fallen.

This latest television ad–apparently the 20th, which is totally believable–is like a conglomerate of clichés. You have giant robots entreating others to roll out, the old gang gets back together, and someone gives something a whirl. And Mark Wahlberg calls Bumblebee by the affectionate nickname “B,” because he has to prove that he is hip and relevant, and because Bumblebee’s name does in fact start with the letter B. At least they didn’t include the bit where the nerdy guy asks Wahlberg for his insurance after an alien spacecraft crashes into his car, which might have made me cry.

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Licensing Expo Provides New Looks At Jurassic World, Terminator, And Many More

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The annual Licensing Expo is underway in Las Vegas. This is traditionally where we get our first look at the potential marketing materials, logos, and whatnot for tons of upcoming films and TV shows. As far as genres go, they run the gamut, but there is always a rather strong sci-fi showing in the house, and this year is no exception.

These images, from Coming Soon, feature things that are coming up on the schedule shortly, even a few movies and shows that we’ll actually see this summer, as well as things that are barely in the planning stages and that we won’t lay eyes on for years to come. But when has it ever been too early to get excited for an exciting science fiction project, or a new adaptation of a beloved property?

Jurassic World

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Transformers: Age Of Extinction Introduces The Villain In Three New TV Spots

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The next big sci-fi movie on the summer schedule is Michael Bay’s Transformers: Age of Extinction. There are others we’re way more excited about (namely Snowpiercer, The Rover, and Dawn of the Planet of the Apes), but none of them are going to be anywhere near the same neighborhood, spectacle wise, as this film. Just take a look at these three new TV spots, which are full of flashy new footage, and you’ll have a good idea of exactly what you’re in for.

Transformers 4 is intended as a soft reboot of the multi-billion-dollar-earning franchise. Though it takes place in the same world, and involves many of the same giant shape shifting robots, they’ve added new human characters as well as additional story arcs. Easily the most prominent feature of all of these commercials, especially the first one, is the new villain, Lockdown. While we’ve seen him from afar many times, this gives us our first close up look at the antagonist. He certainly looks like he’s not in any mood to be trifled with, and he’s quite intent on causing serious problems here on Earth.

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Transformers: Age Of Extinction Drops An International Trailer And Two New Posters

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Increasingly, international markets play a huge role in the financial success or failure of big Hollywood movies. For example, Pacific Rim bombed in US theaters, but thanks to the global revenue, it made enough money that there still could be a sequel. Studios are increasingly marketing specifically for these regions, and Transformers: Age of Extinction, the fourth film in Michael Bay’s giant robot adventure franchise, has released a new trailer and poster for China, as well as a new domestic IMAX one sheet. Considering that the last film, Transformers: Dark of the Moon, made two-thirds of its gross (which was more than $1 billion) overseas, this seems like the smart move.

This trailer is crammed full of shiny new footage that fans haven’t had the chance to gawk at yet. There’s a bit that talks about the unknown, unstable metal that the Transformers are made from. As fresh information, this is about as far as this video takes it, but there are good looks at characters, both human and robot. It also looks like, after being revived and given a sweet new pain job by Mark Wahlberg’s Cade, Optimus Prime goes something that looks suspiciously like a soul-searching journey where he takes a long drive into the desert. Even a giant shape-shifting robot can get sad and have an existential crisis.

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Transformers: Age Of Extinction Changes The Rules With TV Spots And A First Clip

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Now that Edge of Tomorrow is in underperforming in theaters everywhere, the next major sci-fi movie release on the docket is Michael Bay’s Transformers: Age of Extinction, a soft reboot of his billion-dollar franchise. David Michod’s The Rover opens June 20, and Bong Joon-ho’s Snowpiercer opens the same day as Age of Extinction, but neither of those post-apocalyptic adventures will provide anywhere near this kind of spectacle. To pump you up, Paramount has released a new TV spot, an extended ad, and the first clip from what is sure to be one of biggest movies of the summer.

This extended clip is all kinds of ominous. You don’t evoke images of Judgment Day if you think that things are going to go smoothly and work out for the best for everyone involved, you bring that into the discussion when you expect many people, or giant robots, you care about to die in the process. Optimus Prime does seem to be rather weary in this trailer, like he has the weight of the world on his metal shoulders.

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Mark Wahlberg Says Transformers: Age Of Extinction Will Blow You Away

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video platformvideo managementvideo solutionsvideo playerTransformers: Age of Extinction, the fourth film in Michael Bay’s highly profitable franchise, is intended as a reboot of sorts. Set in the same universe, and featuring many of the same giant, shape-shifting robots, it also introduces fans to a slew of new characters and storylines. Two new TV spots give you a glimpse at a few of the new additions, and while you may think you know what’s up in this movie, star Mark Wahlberg says you have no idea.

Action is definitely the center of this first trailer from Hit Fix. There’s lots of running and jumping and exploding and transforming going on, often times all in the same shot. That bit where the ship comes crashing down on a street in the middle of a city is an especially nice touch. You also get looks at that Transformer who can apparently break into a bunch of small pieces and reform, and that one fellow with a beard, because robots definitely need beards.