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These Two Chappie TV Spots Emphasize The Softer Side Of Robotics

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South African director Neill Blomkamp is back with his follow up to 2013’s Elysium, which left many audiences flat, with the robot-centric actioner Chappie. The studio dropped a slick new poster over the weekend, and now, with less than a month to go until the March 6 release date, Sony Pictures Entertainment is back with two brand new TV spots.

This first video emphasizes the true gentle nature of the title character. You see the tender side of Chappie, he’s scared, nervous, kind, open, and all together childlike. That’s the approach they’re taking towards artificial intelligence, portraying him as what is essentially a wide-eyed child seeing the world for the first time. This provides the opportunity to show the sense of wonder as he experiences life.

On the other hand, you also see the less than enthusiast reaction some have to his presence and the intolerance he meets. New things are terrifying to most people, and when they see something different, something they don’t yet comprehend, their initial reaction is all too often to lash out violently, like tossing a Molotov cocktail at a robot that just wants to hang out and be awesome.

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Chappie Is The Last Hope For Humanity In This New Poster

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ChappieNeill Blomkamp isn’t one to make dull, uninteresting movies. Even if his last film, 2013’s Elysium, left you wanting more like it did with many viewers, it has a distinctive visual style and is full of ambition and big ideas. Between that and his debut feature, 2009’s District 9, he is definitely one of the most intriguing filmmakers working in science fiction right now, and his next film, the robot-centric Chappie, is one we’re dying to see. It looks like a combination of Short Circuit and RoboCop, and to tease the upcoming release, Sony Pictures released this new poster for you to check out.

The movie tells the story of Chappie, the first artificially intelligent robot that can think for itself, played by a motion captured Sharlto Copley. Created by Dev Patel’s character, Deon, Chappie obviously makes the rest of humanity very nervous, and the childlike automaton encounters all kinds of prejudices and violence along his journey. I’m curious to see where the whole “Humanity’s last hope” things on this poster from Coming Soon comes into play.

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This Chappie TV Spot Favors Action Over Emotion

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We’re still a few months out, but Sony Pictures picked this week to kick up the marketing campaign for Chappie, the latest from District 9 and Elysium director Neill Blomkamp. We’ve seen a domestic trailer, an international trailer, and now a new TV spot. And the people behind the project are talking, too, shedding light on the process and story.

This new commercial definitely plays up the action side of the movie, and if you’ve seen any of Blomkamp’s other films, you know that’s one of his strong points. It does, however, skip over what we expect to be the more central concerns of the film, the story and emotional component. Chappie is just like any other child, curious, eager to learn and be loved, the only difference is, he’s also a robot. The first of his kind that can think and feel for himself, he faces all kinds of prejudice and obstacles, including fighting that huge, ED-209 looking robot. That’s going to be awesome on the big screen.

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This UK Chappie Trailer Show That The World Is Scared Of A Teenage Robot

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Just the other day, we got our best look yet at Neill Blomkamp’s upcoming robotic actioner Chappie in the form of an in depth trailer from Sony Pictures. It provided a wider view of the world of the film, as well as a more in depth look at the plot, and hot on the heels of that reveal comes this new trailer from the U.K.

Released by Yahoo U.K., this video hits many of the same notes as the previous offering, though there is a ton of new footage that we hadn’t seen yet. Chappie’s creator, Deon Wilson (Dev Patel), wants to make a machine that can think and feel, so of course someone finds a way to weaponize his invention, establishing a robotic police force. On the other side is Vincent Moore (Hugh Jackman and his mullet), a rival inventor and former soldier. He thinks artificial intelligence is too unpredictable, so his entry into these sweepstakes is something more akin to a drone, which looks conspicuously like ED-209 from RoboCop. (As has been pointed out repeatedly, there are also numerous similarities with Short Circuit.)

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This Chappie Trailer Definitely Owes A Debt To RoboCop

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After exploding into the world with District 9, Neill Blomkamp’s follow up, Elysium, showed potential, but didn’t fully deliver. Still, he’s one of the most exciting and promising young filmmakers working in science fiction, and his next film, Chappie, is quickly coming down the pipe. Though we’re still a few months off, Sony Pictures released this new trailer that not only sheds more light on the story, it also makes Chappie look like not-too-distant relative of RoboCop.

This trailer provides a lot more exposition than what we’ve seen thus far. For instance, now we know that the title robot, voiced by Blomkamp’s frequent collaborator Sharlto Copley, began life as part of a new robotic police force.

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Neill Blomkamp Was Working On An Alien Movie, Check Out This Concept Art

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Blomkamp AlienNeill Blomkamp has a history of ambitious projects that don’t quite pan out. He’s delivered movies like District 9 and Elysium, and his robot-themed outsider story Chappie opens up this year, but there was also that big studio adaptation of Halo that never came together, among others. It looks like we can add another potentially awesome film to the pile of things that will never happen, as Blomkamp was apparently working on an Alien movie (in what capacity we’re not sure), and recently posted some concept art from the abandoned project.

Blomkamp shared this art and information on his Instagram and Twitter accounts, and while he was definitely working on something, it doesn’t appear that this was anything that was ever going to happen, or anything that involved the studio in any way. In fact, it seems like he was just doing this for kicks, and in that regard this feels like fan art. But really awesome fan art. I don’t entirely know what’s going on, but I like what I see.