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Ender’s Game’s Latest TV Spot Chooses A Hero

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On November 1, Gavin Hood (X-Men Origins: Wolverine) and Summit Entertainment will bring a touch of the summer blockbuster to your end of the year holiday season with their adaptation of Orson Scott Card’s sci-fi novel Ender’s Game. We’re talking about a big, tentpole style movie here, one with an A-list cast and a ton of pricey special effects, so the studio is sparing no expense when it comes to marketing. You can bet they’re also trying to combat the firestorm of negative publicity surrounding Card’s unfortunate anti-gay stance. We’re seeing posters, clips, and especially TV spots, like this latest, with increasing regularity.

This new video doesn’t reveal much that you didn’t get from the last one. The biggest thing this commercial does is set the protagonist, Andrew “Ender” Wiggin (Asa Butterfield), up as messianic figure, which isn’t a lot of pressure to put on a kid or anything like that. Just imagine if the film stuck to the story of the book, placing Ender in this position as a six-year-old kid instead of a hormonally charged adolescent. That’s an even more insane amount of strain.

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New Ender’s Game TV Spot And Quad Poster Highlight The Differences Between Book And Film

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As September draws to an underwhelming close, movie studios are gearing up for the real start of fall, where they begin to release their end of the year awards-bait. But fall and winter also have plenty of space for big Hollywood blockbusters as well, and if Lionsgate has anything to do with it, director Gavin Hood’s (X-Men Origins: Wolverine) adaptation of Orson Scott Card’s beloved sci-fi coming of age story, Ender’s Game, will be one of the more profitable films of the last quarter of 2013. The film opens in just over a month on November 1, and the hype machine is kicking into high gear. There’s a new TV spot to check out, as well as a new UK quad poster.

This commercial is made up primarily of footage we’ve seen before, and it definitely skews towards the action side of the film. We’re talking about huge battle scenes and lots of high-octane alien dog fighting. That is the main plot point of the film, after all, that aliens invaded, humanity beat them back, and in order to prevent this from happening again the military begins recruiting bright young minds like Andrew “Ender” Wiggin (Asa Butterfield). It makes sense they want to showcase the spectacle.

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With The Ender’s Game Calendar You Can Go To Battle School All Year Long

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Ender's GameGavin Hood’s (X-Men Origins: Wolverine) adaptation of Orson Scott Card’s classic sci-fi novel Ender’s Game is little more than a month away. And while November 1 people will be lining up to watch the exploits of a young military genius—or to protest the film as the case may be — now you can hang twelve months worth of Ender on your wall. That’s right, now you can buy an official 2014 Ender’s Game calendar, and we’ve got a sneak peek courtesy of our sister site Cinema Blend. It’s full of new pictures and captions that may shed a little bit of light onto the film.

A good portion of the action in Ender’s Game takes place in the Battle School, an orbiting military academy, and these photos show as much. In this particular future, Earth has been invaded by an alien race called Formics. We were able to win the day, but at great cost. If it wasn’t for the heroics and inventive tactics of a commander named Mazer Rackham (Ben Kingsley), we would have been screwed. Because the powers that be are none too keen on this happening again, they’re taking preventative measures. One of these steps is looking for brilliant new military minds, ones with unconventional approaches. This leads them to accept younger and younger recruits, those whose minds are uncluttered with tradition and preexisting knowledge.

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Ender’s Game VFX Photos Paint A Picture Of The Futuristic World

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Ender's GameIf Summit Entertainment has their way, they’re upcoming adaptation of Orson Scott Card’s classic science fiction novel Ender’s Game will be the start of a lucrative new film franchise. It has all of the elements in place, including a fantastic cast, beloved source material, and budget epic enough to render all of the action in 3D on an IMAX screen. With all of the exotic, fantastic settings in Card’s book, if they don’t pull off the visual side of the equation, nothing else is going to work. If this new collection of finished VFX images is any indication, we shouldn’t have to worry too much about that in that regard.

This gallery gives you a wide range of views from Ender’s Game. There are looks at the dystopian future here on Earth; a couple of glimpses at Battle School, the orbiting military academy the protagonist Andrew “Ender” Wiggin (Asa Butterfield) attends; the surfaces of an alien world, some barren and desert-esque, others frigid frozen wastelands; and extraterrestrial spacecraft obviously up to no good.

These images play right along with much of the footage that we’ve already scene. There have been shots of ships battling it out in space, cadets bounding around in zero gravity simulations, and other random futuristic shenanigans, and the idea of watching this all go down on a multiple story tall IMAX screen sounds pretty damn enticing.

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Ender’s Game Propaganda Posters Play On Your Fear And Paranoia

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Ender's GameIf you’ve been keeping up with us over the course of this week, then you may have noticed a slight bump in the Ender’s Game hype. Odds are, now that we’re now less than two months away from director Gavin Hood’s big budget adaptation of Orson Scott Card’s celebrated 1985 science fiction novel, we’ll be seeing a ton more from the film, and with increasing frequency as we approach the November 1 release date. As if to prove this point, there are now a handful of new propaganda themed posters for us to examine as we head into the weekend.

Summit Entertainment handed these new posters over to Hero Complex, and they tie into one of the overarching marketing strategies Ender’s Game has employed: propaganda. These aren’t the first images or one sheets we’ve seen that play upon one’s patriotic duties. In the film, Earth was attacked by an alien race called Formics. Though the human race was able to emerge from this conflict on top, it was a costly victory, and if not for the heroics and strategic innovation of one man, Mazer Rackham (Ben Kingsley), all would have been lost.

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Ender’s Game Gets A Jumbled New Poster

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Ender's GameGavin Hood’s adaptation of Orson Scott Card’s much-loved sci-fi novel Ender’s Game hasn’t been in the news much since the Summit Entertainment panel at San Diego Comic-Con back in late July. That’s probably something of a relief to the studio, for a while the film was in the media for all the wrong reasons. It seemed like every couple of days Card, a very public opponent of gay rights, specifically gay marriage, would issue a statement that created a firestorm and the studio would have to swoop in and do damage control. Now the studio has released a brand new poster that reminds you, despite the title, this is not a game.

This isn’t anything all that special. In fact it’s not even a particularly good poster. The image falls into that category of big blockbuster movies that try to cram everything into a single one sheet. There are a bunch of floating heads and bodies, including all the major players—Asa Butterfield, Harrison Ford, Hailee Steinfeld, Viola Davis, and Abigail Breslin—as well as some out of context blasts of action, just to make it seem more exciting. The end result is jumbled, messy looking, and is essentially a recycled type that many movies use (Iron Man 3 did something similar earlier this year). Then again, Ender’s Game has also jumped hard on the hero-with-his-back-to-you poster train that is unfortunately popular these days.