Mark Zuckerberg Bringing AI To Everyone’s Facebook Feed

Meta CEO Mark Zuckerberg says a team is being formed exclusively to create AI tools for Facebook and other subsidiaries.

By Britta DeVore | Updated

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It seems that every day now we’re being hit with breakthroughs in the world of artificial intelligence making its way further and further into our daily lives and becoming an unavoidable piece of our future. Always on the cutting edge, Meta CEO Mark Zuckerberg recently announced the company would be launching a team specifically formed to craft a lineup of tools that will be run by AI programming. According to a message from the head honcho himself, which you can see below, users can now begin to chatter about the upcoming rollouts which will include “AI personas” along with new tools furthering the abilities of its apps and other services. 

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Credit: Mark Zuckerberg/Instagram

Axios revealed that Zuckerberg will be keeping things just as they began – social – and that the Meta team will be building AI that will come in handy via its texting options like Messenger and WhatsApp, allowing users to take advantage of new add-ons like “creative Instagram filters and ad formats” along with “video and multi-modal experiences.” In his message to staff and followers, Zuckerberg said that the “new top-level product group” would zero in on “generative AI” to keep up with the other companies that are already utilizing the same technology.

The CEO alsosaid that this wouldn’t be an overnight change as they still have massive amounts of “foundational work to do” before they’re prepared to roll out the final product, but that he remains “excited” for the future. 

Breaking things down in terms of “short term” and “long term,” Mark Zuckerberg said the Meta team will first “focus” on the building blocks of AI technology which will in turn lead them to “developing AI personas that can help people in a variety of ways.” This is no doubt a major step forward for Meta as many other cutting-edge companies have already implemented the use of artificial intelligence to give users something they’ve never experienced before.

Leading Meta’s team into the great unknown will be Ahmad Al-Dahle, the company’s vice president of AI and machine learning, who previously held down a role with Apple where he worked on their special product group. 

Meta’s newly announced dabble into the AI world puts them in new competition with other notable apps including Snapchat and companies like Google and Microsoft who have already led the charge in delving into the futuristic technology. Although artificial intelligence continues to find itself in the headlines for both the good, bad, and the ugly, when it’s done right, it can be a powerful tool in aiding those who use it. Of course, on the other side, when it’s done poorly, it can have devastating consequences.

While this will be Meta’s first foray into AI technology in this way, the company has previously announced that they’re jumping on the language generator train, recently made popular by ChatGPT, by creating what they call LLaMA. The company also recently unveiled two chatbots named Galactica and Blenderbot.

Between the bots, LLaMA, and now the new deep-dive into the world of artificial intelligence, Meta is certainly showing that they want to keep up with the times and give its users the best experience it can. While it may be a while until we see the full fruits of their labor, we can’t wait to see what the AI group at Meta will come up with.