People who make their living on social media are called social media influencers. They promote themselves, they promote products , they promote a lifestyle, and they make money doing it. In some cases, they make a LOT of money doing it and they’re doing it on every social media platform.
Fashion Week Ditches Models For Influencers
In past years New York’s Fashion Week has generated buzz using models in carefully staged events to get shares and attention on social media. This year they seem to be skipping straight to the social media by using influencers instead.
Big fashion brands like Prada have partnered up with big social media influencers this year. TikTok made its first appearance at NY Fashion Week this year by partnering up with IMG and setting up NY Fashion Week TikTok handles. Those handles were then handed over to these three creators: Cosette, tyler, and Taylor Hage.
Elsewhere brands like Prada have partnered up with TikTok stars like 15-year-old charli d’amelio who posted this for them…
Connecting tech to fashion in order to reach younger audiences seems to be a big fashion industry, and that means ditching models in favor of influencers. Except nobody actually seems all that sure it will work…. at least not yet.
The Most Powerful Influencers
Facebook, YouTube, Twitter and Instagram are the big four social media influencer platforms with TikTok as a fifth up and comer. But which social media influencer wields the most power? We have the answer.
Our one and only criteria here is going to be account/subscriber size, though we will include resource for financial numbers if the social media platform allows for it.
When it comes to influencing the social media masses, there’s no one better than these people at what they do. These are the best social media influencers, by platform…
TOP YOUTUBE INFLUENCERS
This social media influencer without a doubt has taken over the number one spot on YouTube. With over 126 million subscribers, T-Series is a music label and movie studio based in India that has been uploading content to the platform since 2010.
To date, they have over 96 billion views. Their simple outlook, “Music can change the world” seems to have hit the right note with fans all over the world.
- Subscribers: 126 million
- Earnings Estimates: $10.2M – $162M per year
The king has been dethroned. Once the biggest and best social media influencer on YouTube, PewDiePie has fallen to second. Also know as Felix Arvid Ulf Kjellberg, PewDiePie held the top influencer spot on YouTube for quite some time before T-Series jumped up. The Swedish YouTuber has been a controversial figure on the platform thanks to the many offensive remarks he’s made.
PewDiePie’s videos can be wildly entertaining as he touches on virtually any subject. He will play games, stage contests and talk about his personal life. He recently made more news by telling his YouTube subscribers that he was taking an extended break from the platform.
- Subscribers: 102 million
- Earnings Estimates: $792K – $12.7M per year
This wildly popular social media influencer channel is a do-it-yourself fun project and crafts channel that has a huge following. Joining the platform late in 2016, the growth of 5-Minute Crafts came quickly. 5-minute Crafts has almost 64 million subscribers who have viewed its videos almost 17 billion times.
- Subscribers: 63.6 million
- Earnings Estimates: $787K – $12.6M per year
Cocomelon – Nursery Rhymes
Another super popular channel, this one is directed specifically at the young ones. This social media influencer channel combines the best music and learning into a fun mix of rhymes and stories that teach and delight kids across the globe. Cocomelon boasts a subscriber count of over 71 million with almost 50 billion views.
- Subscribers: 71 million
- Earnings Estimates: $7.7M – $122.8M per year
This popular Brazilian music social media influencer channel was founded by Konrad Dantas in 2012. Dantas is a screenwriter/director who also produces music. To date, Dantas has produced over a thousand music videos for his channel that has over 55 million subscribers. His videos have been watched over 28 billion times.
- Subscribers: 55 million
- Earnings Estimates: $1.1M – $17.6M per year
TOP FACEBOOK INFLUENCERS
The popular Portuguese soccer player Cristiano Ronaldo finds himself as the number one social media influencer on Facebook. He plays forward for the Juventus team and is also a member of the Portugal national team. Ronaldo is considered to be the best soccer player in the world. His Facebook numbers only confirm his worldwide recognition.
- Followers: 124,095,185
- Likes: 122,268,260
The Columbian singer Shakira is also a dancer, songwriter, businesswoman and philanthropist, which accounts for her enormous popularity on Facebook. Before entering the American market, Shakira completed four Spanish-language albums in her native Columbia. She continues to record in both languages and has sold over 75 million records around the world.
- Followers: 98,245,332
- Likes: 100,083,686
The Fast and Furious star, formally known as Mark Sinclair, is a huge hit across the Facebook platform as one of its best social media influencers. His stardom started in the early ‘90s but his real coming-out party was in Saving Private Ryan. As Vin Diesel’s popularity rose, so did his social media status and now he has one of the largest presences on the Facebook platform.
- Followers: 94,383,490
- Likes: 96,821,536
The second soccer star with huge numbers influencer on Facebook. Messi is an Argentine forward and captain on Barcelona, a Spanish club, as well as the Argentina national team. In his career, Messi has won six Best FIFA Men’s Player awards, one reason for his Facebook popularity. He has also helped Barcelona claim a record 34 trophies.
- Followers: 92,259,502
- Likes: 90,203,056
Yes, Marshal Mathers is still quite popular, as evidenced by the social media following he has racked up on Facebook. His talents (Rapper, songwriter, record executive, record producer, film producer, and actor) have led to his continued popularity and it doesn’t look to end soon. He was the first artist to win a Grammy for Best Rap Album for three consecutive albums.
- Followers: 82,826,318
- Likes: 86,574,801
TOP INSTAGRAM INFLUENCERS
Should we be shocked by the number one social media influencer on Instagram? Perhaps. But given Ronaldo’s world-wide popularity, maybe this shouldn’t be a shock. The soccer player has cemented his status among athletes as his close to two-hundred million Instagram followers can attest to. He also commands a pretty penny when it comes to sponsored posts on the social media site.
- Followers: 199,000,000
- Cost Per Sponsored Post: $975,000
This popular singer/songwriter and actress carries some weight in social media influencer circles, particularly on Instagram. Her popularity has taken her to number two in terms of followers. Grande got her start at the young age of 13 on Broadway which she then turned into a starring role as Cat Valentine on Nickelodeon’s Victorious. She has been seen in many TV shows and films as well as recorded 5 albums.
- Followers: 172,000,000
- Cost Per Sponsored Post: $996,000
Dwayne “The Rock” Johnson
When the Rock got his start in professional wrestling, it wasn’t hard to see that he was meant for stardom. His on-screen personality, bigger than life, with all its catchphrases, was something fans took to immediately. Becoming one of the top action movie stars of all time was a natural fit. So it also goes without saying that his social media presence is as big as his personality. He dominates Instagram much like he does the box office or the wrestling ring and is widely regarded as one of the best social media follows.
- Followers: 168,000,000
- Cost Per Sponsored Post: $882,000
Another singer/songwriter and actress who got her start early on but made her name as Alex Russo on the popular Disney Channel TV series The Wizards of Waverly Place. While her career was a major factor in her overwhelming popularity, Selena Gomez also gained notoriety first by dating Nick Jonas of the Jonas Brothers and then the on-again, off-again combustible relationship with Justin Bieber. Her popularity hasn’t seemed to have diminished since their break-up and she’s now one of the top social media influencers on Insta.
- Followers: 166,000,000
- Cost Per Sponsored Post: $886,000
This reality TV series star (Keeping Up With The Kardashians) and beauty line mogul maybe number 5 with Instagram followers but she is number one when it comes to how much she rakes in per sponsored post. Her social media popularity with the younger female crowd is amazing. She has been seen in various TV shows and music videos and her clothing line and beauty products continue to bring in large influencer numbers.
- Followers: 159,107,140
- Cost Per Sponsored Post: $1,266,000
*Cost per sponsored post data from hopperhq
TOP TWITTER INFLUENCERS
How’s this for a surprise? Former President Barack Obama leads the way on Twitter with an astounding number of social media followers. Popular when he was the president and maybe more so now, Obama is a tweet machine. What may be even more impressive than the number of followers he has, Is be how many people he follows. That number is close to six hundred and ten thousand. Way to go former President Obama!
- Followers: 112,329,836
The Biebs made it! His first spot on our best social media influencer list and it’s an impressive one. Bieber got an early start in the limelight at the age of 13 and since then has been on a rocket ship to stardom. The 25-year old has released 4 albums and has also been seen in a few films. His personal life has been all over social media, but it doesn’t look to have hurt his twitter numbers.
- Followers: 108,382,524
This singer, songwriter, and actress is very well-followed in the Twittersphere. She has won numerous awards including five American Music Awards while being part of four Guinness Book of World Records. Katy Perry is also on her second season as a judge on American Idol. She’s one of the best social media influencers in the world.
Another powerhouse singer/songwriter with an immense social media influencer presence and following. She is known for taking on various musical styles, something that has helped her popularity. Rihanna has dabbled a bit in the acting front having appeared in Battleship and Ocean’s 8 among others. She is currently working on her ninth studio album.
- Followers: 95,586,612
One more huge name singer/songwriter making a big impact as a social media influencer on Twitter. Swift is most famously known for her songwriting ability where she puts her personal life in the limelight. Swift signed her first record deal at the tender age of 15. She has also tried her hand at acting and was the unfortunate recipient (as well as the rest of the cast) of horrible reviews of her latest movie Cats.
- Followers: 85,553,952
TOP TIKTOK INFLUENCERS
I still get butterflies 💘💘 🔒♬ I.F.L.Y. – Bazzi
Loren Gray is the biggest name on the up and coming TikTok social media platform. Not only does this singer turned influencer boast the most followers per Yahoo Finance she receives the most money per post. She typically posts videos of herself and friends as they lip-sync to popular songs.
- Followers: 38,100,000
- Cost Per Sponsored Post: $175,000
King started his run on YouTube, gaining much of his social media influencer following with his creative videos. While he still maintains a YouTube presence, he has moved over to Tik Tok creating six-second videos he calls “magic vines”.
- Followers: 32,300,000
- Cost Per Sponsored Post: $135,000
definitely meant to make a tiktok of my whole night and this is it cause i forgot♬ marry you – weboutthatclout69
Very popular across social media, Time magazine called Baby Ariel one of 2017’s most influential people on the internet. This best social media influencer is a singer and actress and also a two-time winner of the Teen Choice Award’s “Choice Muser”.
- Followers: 30,200,000
- Cost Per Sponsored Post: $150,000
This Indian actor and fashion blogger is a hit on the TikTok platform. He made his name posting lip-sync, comic or musical videos on TikTok, grabbing a large social media influencer following. Riyaz also has a large influencer following on Instagram.
- Followers: 27,400,000
- Cost Per Sponsored Post: $125,000
Ok but who else can relate😂♬ SHREK LOVE – amandalascelle
Hancher is not only popular on TikTok, but she also has a major presence across social media. She is most known for her popular dance and lip-sync videos. In 2017, Hancher gained more attention when she posted a lip-sync of “Regret In Your Tears” alongside Nicki Minaj.
- Followers: 23,300,000
- Cost Per Sponsored Post: $115,000