Len Wiseman’s remake of Paul Verhoeven’s Total Recall is only a few months away—August 3rd is the scheduled release date—and it looks like the advertising campaign is kicking things up a notch. Two new viral posters have popped up on the walls like mushrooms on a cow pie.
Apparently Rekall offers clients the chance to walk the red carpet like a movie starlet…
…or even prowl the cage as a champion prizefighter.
See both posters in ultra-high-res over at STYD, where they originated.
This sort of grassroots promotional approach has become a relatively standard part of movie promotion these days. These particular posters promote the services of Rekall, a service in the film that, for a price, will implant false memories to make you think you’ve lived experiences that you never have. You can fight in wars, date supermodels, and do seemingly anything else you can imagine.
In Total Recall, based on the Philip K. Dick short story “We Can Remember It For You Wholesale,” the protagonist, Douglas Quaid (Colin Farrell) goes to Rekall for a chance at some action and adventure on Mars. The visit sets off a whole chain of events that involves gunfights, mutants, rebellions, and former prostitutes.
The website at the bottom of the posters, www.welcometorekall.com, takes you to a faux company page for Rekall where you can enter your phone number to get updates or win prizes or something. I’m not really sure.
Between Total Recall and RoboCop, the words Paul Verhoeven and remake are being mentioned within spitting distance of each other quite often. I wonder what it is about his movies that make people think they can do it better. Personally I’m waiting for someone to remake Showgirls.