Fans of Doctor Who have always known that the Daleks are bad news, what with their trying to take over the universe and wreck the joint, not to mention their constant shouts of “Exterminate! Exterminate!” at everyone they meet. It’s pretty obvious that they’re not the kind of folks you want to associate with. But just in case you need more proof, here’s that extra little bit that you may need: they smoke! Gasp! Beware, these are obviously the kind people your parents warned you to stay away from when you were a child.
Apparently, Hamlet Cigars thought it would be a good idea to use the Time Lord’s biggest nemesis to hawk their tobacco-based wares. Considering that this commercial never aired, someone must have pulled the plug along the way. But they did get to point of filming it, which is impressive.
This is a facet of marketing that you don’t stumble across much in this day and age, where most of the world discourages smoking. The best part of this, aside from the Dalek meeting perhaps its greatest obstacle (damn you, stairs!), is that it uses a blaster in lieu of a lighter. Really though, what better way to unwind after a stressful day of plotting universal domination that to light up a fine mini-stogie and kick back at the bottom of a flight of stairs? After a few puffs on this bad boy, hunting down time-travelling spacemen in funny suits doesn’t seem quite as important as it did a few minutes ago. Universal supremacy can wait until after you finish your Hamlet.