The new trailer for Transformers: Age of Extinction will be released soon, most likely in front of Captain America: The Winter Soldier or 300: Rise of an Empire. The movie is expected to be one of the highest grossing movies in the series, with box office expectations over $1 billion. The best way to hit that mark is to market to children so their parents take the to the theater. Age of Extinction star Titus Welliver stated that the film “not a kids movie,” but it looks like he’s backing away from that statement.
Welliver clarified his comments in a Paramount Pictures-released statement. Apparently, the new movie will be even more kid friendly than previous installments, and the appearance of Mark Wahlberg as the film’s lead is expected to broaden Age of Extinction’s audience. The studio wrote to tfw2005.com:
Titus misspoke and released the following statement to clarify his comments: “I misspoke in my last interview when I said that Transformers 4 was not a kids movie…what I meant was that this film, will in fact expand their target audience and bring in a bigger fan base. Following the huge success of Transformers and their toy line, it is certainly a kids movie and with the addition of Mark Wahlberg, Transformers 4 will be the coolest in the franchise.”
There you have it! While the new film might be darker in tone, at the end of the day, Age of Extinction is a kid’s movie. After all, the movie is based on a popular toy line. Make no mistake about it, the Transformers are for kids, all of them. With the appearance of new additions such as The Dinobots and Megatron, Age of Extinction has an opportunity to be more successful than Dark of the Moon, at least when it comes to selling new toys from Hasbro.
One of the reasons why the new film was conceived as a re-design was to battle falling toy sales from the last installment. Although the movie grossed more than $1 billion worldwide, the film was seen as a disappointment because they didn’t sell as many new toys as the earlier movies Why would a kid want a new Optimus Prime or Bumblebee action figure when they already have one from the first movie or Revenge of the Fallen? Including The Dinobots, Megatron, and Cyclonus, the new movie should increase toy sales across the board.
Age of Extinction takes place in Chicago, four years after the last film. The movie centers on Cade, an inventor, his teenage daughter Tessa, and her boyfriend Shane, as they “discover a buried Transformer which sets the stage for the return of the rest of the Transformers.” The plot also includes the U.S. Government building their own Transformers based on technology found in the rubble from Dark of the Moon.
The film stars Wahlberg, Nicola Peltz, Jack Reynor, Stanley Tucci, Sophia Myles, T.J. Miller, Victoria Summer, Li Bingbing, Titus Welliver, Kelsey Grammer, and Peter Cullen, and opens everywhere on June 27, 2014, in 3D and IMAX.