In the wake of the giant monster action of Gareth Edwards’ rebooted Godzilla, the giant robots of Michael Bay’s Transformers: Age of Extinction are gearing up to stomp into theaters. Set to kick off a new trilogy for the multi-billion dollar franchise, the film is now back with a trio of new TV spots that you can bet you’ll be seeing soon all over primetime and during large-scale sporting events.
These videos are a bit of a move in a different direction for the Age of Extinction marketing team. What we’ve seen so far has been almost completely action centric, and while there is still quite a bit of that, these three videos all reel things in a bit in order to focus on a the darker tone and the human side of things. But don’t worry, there’s still footage of Optimus Prime brandishing a sword, riding on the back of Grimlock, one of the Dinobots.
This first video features some sweet Kelsey Grammer action, which will be especially appreciated by the crossover between Frasier and Transformers fans. His Harold Attinger lends a serious, sinister air to the proceedings as he tells Mark Wahlberg’s character Cade that he has no idea what he’s in for. Maybe it’s just me, but after the world watched the Autobots and Decepticons lay waste to Chicago a few years before this action unfolds, you have to think he has at least an inkling of what could happen and of all the ways this could go horribly wrong.
Watching the build up to Age of Extinction, one thing you may be asking yourself is, “How many times will I have to hear Mark Wahlberg say, ‘I think we found a Transformer?’” The answer is, of course, a lot. If you keep watching these TV spots and trailers, you will encounter this moment rather often.
If you’re looking for new footage, the bulk of that is going to be found in this last video. This also focuses more on the impending outside threat. We know that, following Chicago, the government has outlawed Transformers, though they may be building their own versions, which is why it’s such a big deal when Cade finds Optimus Prime. But, in true movie fashion, that’s not the biggest danger, which probably has something to do all of those ominous hovering spaceships. We’ve got bigger problems.
It also seems like Prime, after seeing mankind crap all over his kind, has become disillusioned with us as a species. Luckily for the human race, Cade is there to talk him down, and convince the big guy that, while we may not all be awesome, we do still totally have the potential to be. You can imagine that this is going to be a big, emotional moment, when the dude who played Max Payne tries to convince a giant, sad robot that people are worth saving.
Transformers: Age of Extinction opens everywhere June 27.