The viral marketing campaign for Len Wiseman’s remake of Total Recall keeps churning out a slew of fresh and unusual posters. There are two new advertisements for Rekall, the fictional company from the movie that will implant memories into your brain. These posters fall into line with what we’ve seen previously. Also, this time around the anti-Rekall portion of the push gets some face with an opposition themed billboard…
In the first new poster Rekall promises to make you remember that you’re a bit of a baller or business mogul, with nice suits, fancy cars, and, of course, your own private jet. It must suck to think you’re rich and powerful then discover you’re really just some schlub.
Rekall can also make you think that you’re a party-starting DJ, hyping up the capacity crowd on the dance floor.
And of course here’s the anti-Rekall billboard. “Don’t Let Them Blow Your Mind” is the theme of their campaign, and if you go to www.norekall.org, the site details instances where Rekall has ruined people’s lives. In some cases victims are overcome by their false delusions and unable to return to the reality of their daily lives, while in others they suffered physical damage to their brains.
This whole campaign is pretty clever, between the posters, and pitting the two fictional sides against one another. It’s a fun way to approach a viral marketing push.
Total Recall opens in theaters on August 3rd, and stars Colin Farrell, Kate Beckinsale, Jessica Biel, Bill Nighy, John Cho, and Bryan Cranston.