The success of Lego Star Wars and Lego Lord of the Rings have persuaded Hasbro’s division of toy building blocks, Kre-O, to get into the animated spoof business. Hasbro have teamed up with Bad Robot and Paramount for the rights to make a seven-minute digital animated short film based on J.J. Abrams’ Star Trek. Kre-O has released a teaser trailer for the short film, which will be coming out during the spring of 2013.
The Kre-O teaser trailer is a good spoof of the teaser trailer of the 2009 reboot. It shows a crew working to build the USS Enterprise getting it ready for its maiden voyage. Michael Giacchino’s mighty score can be heard and even an Abrams’ infamous lens flare can be seen in the teaser with an “Under Construction” title card to complete it. The teaser trailer ends with a Starfleet logo exploding into millions of Kre-O pieces.
Hasbro had announced new licensing deals from CBS Consumer Products at February’s Toy Fair in New York City. For years, Lego has been dominating this field with licenses with LucasFilms, Marvel Worldwide, DC Entertainment and Warner Bros. so Kre-O has gotten in the ring with deals with Paramount. Digital animated short films are currently in the works for other Paramount and Hasbro properties like Transformers and Battleship.
Fans of Star Trek and Kre-O can take a close-up look at the Hasbro Comic-Con booth starting on Preview Night on July 11th. The booth with feature Kre-O Star Trek’s USS Enterprise set and Kirk, Spock, Bones Kreon figures. Who even knew Lego had a rival?