It’s been a busy couple of days for the Ryan Reynolds-fronted sci-fi thriller Self/less. Focus Features unveiled a viral marketing strategy that includes all kinds of goodies and looks at the film, and today they show up with our first trailer and a new poster. Check it all out below.
This looks intriguing enough, dealing with man’s quest for immortality, transplanting minds into new bodies, “empty vessels,” bringing up the moral and ethical concerns of pushing scientific progress forward no matter what the cost, and more. Here’s the synopsis:
In this provocative psychological science fiction thriller, an extremely wealthy man (Academy Award Winner Ben Kingsley) dying from cancer undergoes a radical medical procedure that transfers his consciousness into the body of a healthy young man (Ryan Reynolds). But all is not as it seems when he starts to uncover the mystery of the body’s origin and the organization that will kill to protect its cause.
Things are, as you imagine, not as simple as all of this, which doesn’t really sound all that straight forward. You see that the new body’s memories start leaking through and before long, Kingley’s character is sharing the space with its previous occupant, and there’s a mystery that needs solving.
There’s definite potential here, but there’s something about this that just isn’t doing it for me. Tarsem Singh handles the directing duties, and he’s a filmmaker definitely more known for slick aesthetics than stories with much meat to them. That certainly looks like it could be the case here, as it has all the bells and whistles, but just feels empty. It’s also been pushed back, delayed, and rescheduled a few times already. We’re still a long way off, as Self/less doesn’t open until July 31, so there’s still time to get more convincing.
Yesterday, some outlets received a mysterious package full of ominous goodies from an entity known as Phoenix Biogenic. We didn’t get one of these goody bags, but the folks over at Coming Soon posted the pictures that arrived on an LG smartphone as well as images of the messages that accompanied it all. It’s an interesting tactic—it also seems rather expensive as it involves giving away new cell phones—and it certainly plays up the mystery and conspiratorial tone of the film. Check all of this stuff out below and let us know what you think.