RoboCop’s New Banner Poster And TV Spots Feature The Remake’s Heavy Action

By Rudie Obias | 7 years ago

robocop-banner-poster-2014“Meet The Future of Law Enforcement.” In about a month, we’re going to find out whether or not the new RoboCop remake will be worth watching. The film was originally going to come out last August, but Sony pushed its release date to February when Neill Blomkamp’s Elysium moved into its spot. Considering how empty this movie season is, perhaps RoboCop will be the silver lining in a long and cold winter. Sony has released a new banner poster that features RoboCop on a motorcycle, as well as a new TV spot for American audiences and two for the Taiwanese. Let’s take a look at the banner poster first.

The poster looks more like a cartoon than a major motion picture. While RoboCop is in high pursuit of someone/something, it looks somewhat comical compared to the action-packed tone the remake is going for. The poster is also similar to a banner poster Sony released for international markets. But again, this one looks more cartoonish.

The new TV spots highlight the film’s storyline and some of its action. The American spot features Samuel L. Jackson as Patrick Novak, the host of “The Novak Element” and a prominent supporter of mechanized crime control. Novak argues that allowing drones to protect our cities is the best way to prevent crime. He also delivers the laughable line, “Why are Americans so robophopbic?” If that’s just a taste of the cheesy lines we’ll get in the remake, there’s no hope this film will be any good.

The Taiwanese TV spots show off more action than the American one. They dig deeper into the explanation of the flick’s premise and how Murphy’s transformation into RoboCop affects his family. Apparently, the remake will focus more on Alex Murphy’s family life, as well as his fighting crime on the mean streets of Detroit.

Hopefully we’ll hear more about the film’s quality if and when Sony starts screening the remake for members of the press.

Sony recently released an image from the remake that shows off RoboCop’s training exercise. Jackie Earle Haley’s character of Rick Mattox is military tactician responsible for training the cyborg cop. The image also hints that the new movie will also feature many other drones and robots, aside from RoboCop and ED-209.

Set in the year 2028, RoboCop envisions a time when a multinational conglomerate called OmniCorp has become the worldwide leader of robotic and drone technology. OmniCorp is winning wars around the world with drones and the corporation now wants to bring the robotic technology to the home front, to protect cities across the United States. Then along comes Alex Murphy, a loving husband, father, and honest cop in Detroit, who is critically injured after a car bomb attack. OmniCorp utilizes their robotics technology to save and turn him into RoboCop.

RoboCop stars Joel Kinnaman, Abbie Cornish, Michael Keaton, Samuel L. Jackson, Gary Oldman, Jackie Earle Haley, Michael Kenneth Williams, Marianne Jean-Baptiste, Miguel Ferrer, Jennifer Ehle, and Jay Baruchel. The new remake hits theaters everywhere on February 12, in 3D and IMAX.

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