“This Is The Future Of American Justice.” A few days ago, Sony released a new trailer for the RoboCop remake. Although the first teaser was lackluster and stale, the new trailer actually makes the remake look worth watching. To capitalize on the trailer’s release, the studio released two new banner posters that feature RoboCop himself alongside the new version of ED-209.
The first poster looks like a piece of graffiti street art, and is completely different from the earlier posters, which have all been clean and slick. This new onesheet is quite the opposite with a gritty take on the half-robot/half-human police officer. You can imagine this new banner would be something that would be plastered across billboards in big metropolitan cities like New York, Los Angeles, or Detroit. Its eye catching and clever in that respect, maybe people would actually be excited for RoboCop’s, if only Sony used this approach to promote the film.
Poster number two looks more like an advertisement for an actual ED-209 drone. While it’s unclear who the man is next to the mechanical beast, it seems like the fictional OmniCorp is selling the droid for use on farms and in the city. What purpose could ED-209 serve on a farm we can’t begin to tell you. Security maybe? This is a strange choice to say the least.
The new trailer makes the film’s premise a bit clearer in comparison to Paul Verhoeven’s original 1987. It seems that the new remake focuses on th corporate crime and military angle, rather than dealing with street crime in Detroit. Director José Padilha’s film will look deeper at the Alex Murphy character as a husband and father. Murphy’s wife and son are featured more in this version than in Verhoeven’s. From everything we’ve seen of the film so far, it looks like Murphy’s memories are more or less intact after the procedure that turns him into RoboCop.
Early test screenings of RoboCop suggest that Padilha captured Verhoeven’s vision for a dark and bleak future, but with an updated version and with a PG-13 sensibility. Perhaps the new film will be much better than what we first expected. We’ll certainly see when RoboCop is released in a few months.
RoboCop takes place in Detroit in the year 2028. OmniCorp, a large multinational corporation, is at the center of robotic technology with drones patrolling the streets of cities around the world. The corporation now wants to bring drone technology to the home front to patrol cities in the United States. After OmniCorp chooses Murphy, a street cop, to attempt merging humans with robotics. Murphy is critically injured during a car bomb attack, only to become a half-robot/half-human called RoboCop.
RoboCop stars Joel Kinnaman, Michael Keaton, Abbie Cornish, Samuel L. Jackson, Jackie Earle Haley, Jennifer Ehle, Michael Kenneth Williams, Marianne Jean-Baptiste, Miguel Ferrer, and Jay Baruchel. It hits theaters everywhere on February 12, 2014, in 3D and IMAX.