The release of a new film (or re-release) in any major blockbuster franchise is always accompanied by a glut of merchandising, usually tied to one product or another. Sometimes it gets to seem like every possible (and several ill-advised) merchandising opportunity for that franchise is being exploited. Just like with any creative process, though, a lot of ideas get left on the cutting-room floor and never reach the eyes of the public. Jason Geyer gives us all a little taste of what kinds of ideas make it and which don’t with some of the product tie-ins he and his team created for Pepsi’s Episode I promotion, but which never made it to stores.
The ideas range from large items for retailers, such as 3-D characters and the “Marshlands of Naboo Fountain Display,” to little tie-in items you could easily imagine connected to a Pepsi product or promotion. Here are some of the ideas that (if they had come to fruition) my nerdy teenage self would definitely have collected:
Chip clips are one of those awkward kitchen implements that are actually pretty useful, but which always end up in the bottom of the “stuff” drawer. A clip that talks to you in Vader’s dulcet tones every time you open it would never suffer such indignity, though.
To see more unproduced ideas (and a few that did come to fruition), head on over to Action Figure Insider.