Pacific Rim TV Spot Cancels The Apocalypse

By Brent McKnight | 8 years ago

Pacific Rim, Guillermo del Toro’s upcoming giant monsters versus giant robots film, is stomping towards us at an alarming pace. While it doesn’t hit theaters until July 12th, we’re getting more and more to hype you up for the impending release. As if the words “robot,” “monster,” “giant,” and “Guillermo del Toro” weren’t enough to get you salivating, this latest television spot for the film hopes to kickstart your adrenal glands.

This is mostly footage you’ve already seen, and this watches like a condensed version of the theatrical trailer, but can you ever see action on this scale too many times? Hell, give me a rousing speech from Idris Elba any day of the week, and I’m yours.

My favorite part about this particular spot is how it emphasizes the fact that, in order to fight the giant monsters that emerged from an inter-dimensional gap at the bottom of the ocean, humanity had to counter with monsters of their own. It’s easy to infer that creating massive machines — called Jaegers — to combat the Kaiju isn’t an entirely positive endeavor. You can bet the presence of these robots results in a variety of new problems that no one ever considered.

It also doesn’t take much imagination to view this situation as a larger metaphor, perhaps as a nod to an arms race where each side continually ratchets up their firepower, which results in a mutually assured destruction scenario. Then again, maybe I’m reading too much into a 30-second commercial for a movie about giant monsters.

Pacific Rim stars Charlie Hunnam, Rinko Kikuchi, Idris Elba, Charlie Day, and Ron Perlman.