After the first trailer hit, the Pacific Rim marketing machine had taken a surreal path. Intended to give us little glimpses at the world of the film, we’ve seen “a day in the life” pictures of everything from huge footprints to ginormous piles of monster dung. This past week or so things have returned to a more traditional approach, serving up some truly badass posters of the film’s “jaegers,” the giant mechs created to battle the “kaiju,” enormous extradimensional creatures who emerge from beneath the Pacific and begin ruining humanity’s day.
The one up above is “Gipsy Danger,” the mech piloted by two of the film’s leads, Charlie Hunnam as Raleigh Becket and Rinko Kikuchi as Mako Mori. Gipsy is American made, but as you might imagine, fighting giant sea monsters is an international affair. Each of the posters we’ve seen recently shows off another nation’s contribution to the Jaeger lineup. Here are the two other new posters, introducing Australia’s Striker Eureka and China’s Crimson Typhoon.
Pacific Rim is easily one of my most anticipated films of the year. Everything from the director (Guillermo del Toro) to the cast to the writer has me salivating. Screenwriter Travis Beacham penned an early draft of the Clash of the Titans remake that was vastly more entertaining than the finished film, and his dark fantasy spec script A Killing on Carnival Row is still one of the best as-yet-unproduced scripts I’ve ever read. I haven’t got a chance to peruse Pacific Rim yet — at least partially because I want to be surprised so I haven’t sought it out — but this is a combination of talents that inspires nothing but confidence in me. I fully expect Pacific Rim to blow me out the back of the theater.
In case you missed them earlier, here are the other two Jaeger posters, showing Japan’s Coyote Tango and Russia’s Cherno Alpha. Pacific Rim opens in theaters on July 12th.