It makes sense that NBC would use their extensive coverage of the Olympic Games in London as a platform to promote their upcoming fall lineup. There are multiple networks going round the clock, as well as a world-wide viewing audience, so of course they’re going to hype their new programs as much as they can. One of the latest series to get its own Olympic spot is the post-apocalyptic adventure Revolution.
In just over thirty seconds this video does a solid job laying out the premise, setting up the action, and introducing three of the central characters. The commercial centers on Charlie Matheson (Tracy Spiridakos), her badass uncle Miles Matheson (Billy Burke), and Aaron (Zac Orth), who, from all appearances, is the chubby, clumsy, nerdy member of the group.
Ten years after all the power on Earth mysteriously fails, the world has become a sort of feudal Wild West, where people grow their own food and militias control everything. When Charlie’s father is killed and her brother kidnapped, she sets out on a journey to find her long-lost uncle, who, as you can see from the video, is rather handy to have around in tough situations. Revolution is framed as a road trip, with the core characters venturing from place to place in each episode. All the while the question of why the power went out in the first place, and whether it can it be restored, looms over the proceedings.
Something this promo doesn’t mention are the big names behind the scenes, a crew that includes Eric Kripke (Supernatural), Jon Favreau (Iron Man), and J.J. Abrams (Star Trek).
Revolution premieres on NBC September 17th.