Following up a successful screening at San Diego Comic-Con, 20th Century Fox has begun the promotional push for The Maze Runner in earnest. This morning saw the release of a sparkly new trailer, and hot on the heels of that, there are nine new posters, most of which were created outside of the marketing department, for you to gawk at. You can probably expect to see a lot of this between now and when the film opens on September 19.
Based on James Dashner’s best-selling young adult novel, The Maze Runner is Fox’s attempt to get in on the lucrative teen dystopia market, and they don’t get much more teen that this. In fact, there are only teens in the vast majority of this story. A young man named Thomas (Dylan O’Brien from MTV’s Teen Wolf) wakes up in a dark elevator that takes him to The Glade, a mysterious open space that is in the middle of a giant, ever changing maze. Every day doors open allowing the other teenage boys, none of whom know who they are or where they came from, out into the maze in hopes of finding a way out. When Teresa (Kaya Scodelario, Moon) shows up, the first ever female in the Glade, things start to get crazy.
This story is a mixture of The Hunger Games and Lord of the Flies. I’m not a huge fan of the book, but while reading it, you can see the potential for a fun movie on the pages. There’s a ton of action and tension, a mystery, creepy monsters, all riding on the back of a swift pace. If the Comic-Con screening, which met with enthusiastic fan reaction, is any indication, the movie is a pretty good time. Granted, the theater was packed with people already enthusiastic about The Maze Runner, but a little positive buzz never hurt anyone.
Given the name of the movie, and the fact that the story revolves a giant maze, thematically as well as plot wise, it was only a matter of time before we got some posters with a puzzle motif. And now there are a bunch.
And hey, running figures prominently into the whole shebang as well, so you’ve got a couple of one-sheets involving that element as well. You may have also noticed there is one that includes both running and mazes. Whoa.
And where there is running, there’s bound to be jumping, like in this poster.
And if you’ve read the book, you may remember that there is an inordinate amount of passing out and waking up surrounded by a group of teenagers staring at you—there’s seriously so much. But don’t worry, this poster is here to remind you of that fact.