Director Colin Trevorrow’s Jurassic World may be months away, but that doesn’t mean it’s too early to get stoked about the latest dinosaur adventure from the Jurassic Park franchise. (We’ve also heard that the first trailer could show up with Christopher Nolan’s Interstellar, which only sweetens the deal for both films.) And just to make sure we don’t forget about the movie, the first official poster has been released.
If this looks familiar, there’s a very good reason, because this new one sheet has almost the exact same design as the one that was used to market Steven Spielberg’s 1993 original, a design that has since gone on to become an iconic indicator of both terror and giant genetically engineered lizards running amok. It’s obviously been updated a little, given a more three-dimensional make over to fit into a more current aesthetic, but the actual layout is very similar.
I don’t mean this to be as disparaging as it sounds, I actually think this is a near perfect choice for the first poster for Jurassic World. The subsequent sequels all used some variation on John Alvin’s design, so they’re sticking with the program. And, as simple as it is, this totally does the job. We’re talking about an instantly recognizable logo that, for people of a certain generation, conjures up very distinct memories and feelings.
And to be honest, this basic, simple design, though it has a “classic” look, is actually a breath of fresh air when compared to the bulk of movie art out there. How many more times do we need to see a poster that features the floating heads of the main characters superimposed of a photoshopped amalgam of the action from the film?
This doesn’t tell you much, but it’s a poster, it doesn’t need to. And that logo does reveal exactly what you need to know going in, that this is another Jurassic Park movie, that dinosaurs will be running around eating people, and that there will be terror. Which is exactly what we want to hear when talking about a movie like this.
The poster also confirms something we’ve heard about the plot. The ominous tag line says, “The Park is Open,” which we know refers to the park of the title. After 22 years of false and disastrous starts, John Hammond’s dream has finally opened to the public and become the biggest tourist destination in the world (where else can you go to a dinosaur petting zoo?). We’ll see how long that lasts after a new, lab-created dinosaur that may be able to camouflage itself and unhinge its jaw (it features both cuttlefish and snake DNA) escapes and wreaks havoc, but up until that point, I bet this is a spectacle to behold.
Jurassic World stars Chris Pratt, Bryce Dallas Howard, Jake Johnson, Vincent D’Onofrio, Nick Robinson, Omar Sy, and many more. The film recently wrapped up principal photography and is scheduled to open everywhere June 12, 2015.