We’re more than seven months away from seeing Jurassic World, but that doesn’t mean it’s too early for Universal to start the marketing, which has begun stomping around, building hype for the hotly anticipated dinosaur feature. This includes a viral website with tons of photos and a countdown to a new trailer.
Universal unveiled this new website for the fictional corporation Masrani, which figures prominently in director Colin Trevorrow’s film. It involves news about the company, their subsidiaries, which include genetics lab InGen (which just opened a lab in Siberia according to this site, more on that later), oil interests around the world, and a massive communications wing.
One of these interests is the Jurassic World theme park, John Hammond’s vision that has now become a reality. Masrani owns the tourist attraction, though after many years, attendance has started to decline, and as a result, the money people commission a new attraction—the D-Rex, a new dinosaur created from splicing DNA from T-Rex, velociraptors, snakes, and cuttlefish—to reignite interest, a move that backfires horribly. Chris Pratt plays Owen, part of the park’s on-site staff who does behavioral research with velociraptors. And you can bet when the shit hits the fan, he’ll be in the thick of it.
There’s a ton of stuff on the Masrani website, and you’ll be able to while away a great deal of time poking around, following links. Hell, you can even apply for a job or internship with the company if that sounds like fun. You can explore their various business interests, and it even lays out some of the attractions of Jurassic World, like the Gentle Giants Petting Zoo and the happening nightclub in the park. There’s even some history about the attraction offered, like the fact that it opened in June of 2005 on the original site of Isla Nublar.
As you explore, there are numerous things you’ll notice, like potential places future installments of Jurassic Park could go (that new genetics lab in Siberia sounds like an interesting possibility), as well as information that gives you a better idea of the world of the film. The most intriguing thing, however, is the clock counting down to some unspecified event. At least on the site it’s unspecified, as it’s being widely reported that when the time runs out on Thanksgiving Day, the first trailer will drop. So as you’re sitting there, top button of your pants undone, in pain because you just ate so much, you’ll have some sweet dinosaur action to keep you company.
While this does seem a bit early (though there’s reportedly also a Star Wars: The Force Awakens trailer on the way, and that’s so much farther out), with all of the leaks from set during production, Jurassic World has done what they can to get out in front of any reveals. Jurassic World opens everywhere on June 12, 2015.