With less than a month to go until The Hunger Games: Mockingjay—Part 1 starts printing money for Lionsgate, we’re already deep into their final promotional push. We saw a new, Doritos-sponsored video yesterday, and this week also hosts the appearance of the “District Voices” series of videos that showcase life in the various regions of the dystopian world of Panem via YouTube users. And that’s not all, we’re halfway through the week and we’ve got both a new TV spot and another “Voices” video.
This newest commercial boasts the rather grandiose title of “Most Anticipated Event.” While that’s very true, the first part of the finale of the beloved franchise is likely the most anticipated movie of the year in a general sense, at least pretend like you’re working for it. The focus this time around is more on the smaller, personal side of the story. You still see the big picture, with the revolution and the conflict, but, as Peeta (Josh Hutcherson) says, you think about what going to war really means, the real cost of it all, and this collection of snippets of footage tries to put a human face on that.
The action this time picks up after heroine Katniss Everdeen (Jennifer Lawrence) is rescued from the Hunger Games arena and taken to District 13, which was heretofore thought to have been annihilated long ago. This is the seat of the burgeoning rebellion, and under the leadership of President Alma Coin (Julianne Moore), who may not have her best interests at heart, Katniss has to cope with what she’s been through, become the public face of an uprising, and find a way to save Peeta from the clutches of the Capital. No pressure.
This is the second of the “District Voices” videos, where prominent YouTube users portray the industry of a particular district, one that ties into their area of interest. For example, this one is from the folks behind the FightTips channel, which teaches people self-defense and martial arts moves. Their assignment is District 2, which, while known for its masons and stonework, is also where the Capital gets members of their draconian police force, the Peacekeepers, who, in reality, aren’t all that peaceful.
The Hunger Games: Mocknigjay—Part 1 opens everywhere November 20, with Part 2 following a year later, on November 20, 2015. Directed by Francis Lawrence, the film stars Lawrence, Hutcherson, Moore, Liam Hemsworth, Elizabeth Banks, Woody Harrelson, Philip Seymour Hoffman, Donald Sutherland, Stanley Tucci, Jeffrey Wright, Natalie Dormer, Sam Claflin, Jena Malone, and Willow Shields.