Rejoice, Panem fangirls and fanboys! The promotional campaign for Lionsgate’s adaptation of The Hunger Games continues in its cryptic, viral way with the release of posters representing each of Panem’s Districts. Each of the newly released posters promotes one District, featuring an Soviet looking emblem with the district’s indicative export/economic role and the text “Like your district immediately”.
See the posters which have been released so far, after the jump.
For those unfamiliar with the crazily popular trilogy by Suzanne Collins, The Hunger Games is set in a dystopic future America that is divided into 12 Districts, controlled by the wealthy, frivolous Capitol. Each District has a distinct personality that is tied to its economic role in the nation, relationship with the Capitol, and geography.
For example, Katniss (the film and novel’s heroine) is from District 12, whose main role is that of coal miner/supplier for the country and whose identity is thus tied to fire, ashes, and a bleak life for most of its inhabitants. Every year, each District must send two teenagers (one girl, one boy) as tributes to fight to the death in The Hunger Games and those District identities sometimes become the difference between success and failure in the arena.
The posters could be a smart move on Lionsgate’s part, as long as they aren’t so vague as to confuse those unfamiliar with the novels. For fans who know the role the Districts play, the one sheets are reminder of things to come – something to get excited about. For the uninitiated, they quickly communicate the fascist elements of The Hunger Games and a little about the political/geographical divisions of Panem (which will almost certainly be glossed over to a degree in the film). The text – “Like your district immediately” – does double duty, hinting (again) at the oppressive world of the story and directing people to the Facebook pages.
Not all of the posters have been released or “unlocked” yet. ScreenRant is keeping a gallery of the posters as they are unlocked, as well as the necessary Facebook address to find each district and ‘like’ it. So far, Districts 2, 3, 7, 8, 9, and 12 are accounted for. For the other Districts, all that’s visible is a jumbled or pixelated version of the poster/District emblem. Fans of the books will find it interesting and apropos that District 13 has a page, but it doesn’t even have a scrambled image. Just a question mark.
Oh, the suspense!