The Hunger Games: Catching Fire was only released in theaters a few weeks ago, but now Lionsgate is already getting ready for the home video release. It’s never too early to plan to squeeze as much money as possible out of Catching Fire once it’s on Blu-ray/DVD, so now is a good enough time as any to get people excited about the second installment in lucrative franchise.
Hypable spotted a new product listing for the upcoming Blu-ray on Target.com. While Catching Fire will include more than two hours of bonus features, the Target exclusive version will feature an extra 45 minutes of material not available on the standard edition. Here’s what the standard edition features:
- Filmmaker Commentary
- 9-part Making-of Documentary
- Deleted Scenes
- Divergent Sneak Peek
The listing doesn’t disclose who will be included on the “Filmmaker Commentary,” but I’d wager Francis Lawrence and Jennifer Lawrence (no relation) could pop up. The Target edition will have a set of unique extras that don’t appear on other editions. This release will include new featurettes that take a look at how faithful the sequel film is to Suzanne Collin’s novel, a behind-the-scenes look at the cast, and a look at the new additions to the cast. Check out the Target edition’s specifications below:
- “ONE VISION” (A FAITHFUL ADAPTATION)–translating Suzanne Collin’s source material to the big screen
- “THE ALLIANCE” (RETURNING CAST)—an inside look at the close-knit relationships of the returning actors
- “FRIEND OR FOE” (NEW CAST)–finding the perfect embodiments of the new characters
Hopefully, Lionsgate doesn’t pull a Star Trek Into Darkness. Paramount released multiple editions, all with different bonus materials that was specific to particular retailers. There would be no way to watch all of Into Darkness commentary tracks and making-of-featurettes, unless you bought multiple copies from different online and physical stores. It’s a terrible trend in Hollywood that needs to stop now.
To date, Catching Fire has already made $583.2 million worldwide, as it inches towards the $1 billion mark. The new movie is now the highest grossing movie released in the month of November, beating out the previous record holder Harry Potter and the Sorcerer’s Stone. The Harry Potter film grossed $219.6 million in November 2001 to Catching Fire’s $583.2 million last month.
Lionsgate (or Target) didn’t list a street date for the Catching Fire Blu-ray. However, considering that the studio is using the film to push and build awareness for its other dystopian young adult film series Divergent, it’s seems likely that The Hunger Games: Catching Fire will be released shortly before Divergent drops on March 21, 2014.