“Hawaii, Tahiti, the Bahamas, some of the most beautiful destinations on Earth, look like shit compared to the rest of the galaxy.”
Viral marketing has become an integral part of movie promotion these days. You barely see a major studio release without some clever new spin on the material, some fake bit from the fictional world. In trying desperately to set their movies apart from the herd, this strategy has inadvertently added another layer of similarity. Where this used to be an interesting approach, the surprise is gone and we expect what was once unexpected. That doesn’t mean they can’t still be fun, however, and the Marvel has just launched a faux-travel website to hype their upcoming adaptation of Guardians of the Galaxy.
TheGalaxyGetaways.com is your one-stop shopping destination for all of your interstellar travel needs. You can explore potential destinations, even down to the street view, book your flights on roomy space liners, and experience 6-star luxury at some of the finest resorts the galaxy has to offer. If you don’t believe me, why don’t you go ahead and check out their promo video for yourself, they’ll tell you themselves what a crap pile you were planning to visit.
Before the movie, which follows a mismatched group of intergalactic outlaws comprised of Star-Lord (Chris Pratt), Gamora (Zoe Saldana), Drax the Destroyer (Dave Bautista), Rocket Raccoon (Bradley Cooper), and Groot (Vin Diesel), drops, you can get your bearings on locations like Xandar…
And that’s not even all of the fun you can have at Galaxy Getaways. There are multiple games for you to waste time on, like Find Groot, which is kind of space-based Where’s Waldo, where you try to find an eight-foot-tall alien tree who can alter his shape. There’s also a quiz portion of the website, where your answers determine which member of the team you are—I’m Gamora, the green-skinned assassin.
Guardians isn’t one of Marvel’s more widely known titles, and this website fits into the larger strategy the studio has employed of introducing casual fans to this unusual band of heroes. You saw that in the first couple of trailers, which all played like a role call. Instead of characters, however, this latest new toy offers you glimpses at some of the bizarre new worlds we’ll be visiting come August 1.
In addition to the main core group, Guardians of the Galaxy also stars Lee, Glenn Close, Michael Rooker, Karen Gillan, John C. Reilly, and many more.