Is it just me, or does the advertising campaign for Marvel’s Guardians of the Galaxy seem like its main goals are “presenting the titular team in as individualized ways as possible” and “totally hiding Karen Gillan’s Nebula and Lee Pace’s Ronan the Accuser.” Those tactics were definitely on display in the film’s new international trailer, which has its fair share of eye-popping new footage and an all-around lack of classic rock songs. They just keep getting better and better, and I don’t see myself getting tired of them any time soon. Will August 1 never arrive?
Guardians of the Galaxy has mostly centered its promos around a balance of sarcastic humor and CGI-filled action, but this clip takes almost a full minute before we get a line that even resembles snark, and the story’s dramatic tone is pushed to the forefront. Peter Quill’s childhood involved getting put into a spaceship and leaving Earth, a fate that doesn’t often befall today’s youth, and he grows up to become a renegade galactic hero/thief called Star-Lord, whose destiny involves teaming up with two anthropomorphic thugs, a murderer, and a maniac. Together, they must try to save the universe from a most deadly threat named Ronan the Accuser (Lee Pace), who is pretty pissed that Quill stole a powerful orb. Karen Gillan plays Ronan’s smooth-headed henchwoman, and Quill is joined by Drax the Destroyer (Dave Bautista), Gamora (Zoe Saldana), Groot (Vin Diesel), and Rocket Raccoon (Bradley Cooper). Fortunately, everyone but Gillan seems to get at least one extra second or so of screentime in this trailer.
Rocket has easily the biggest boost here, as he’s been the most hidden hero in this marketing push. (Benicio del Toro’s The Collector is arguably the least seen villain so far.) Not only do we get to see him building a bomb for a split second, but he also delivers one of the most fantastic fake laughs in raccoon history. He says it’s real though.
We also get a couple more looks at the hammer-wielding Ronan…
…and the sensuous Gamora.
I tell you what, I used to only be interested in money when people referred to greenbacks, but now I’ve got an entirely different appreciation happening. Cha-ching!
And here’s the first official still of Djimon Hounsou’s Korath, whom we’ve seen in previous trailers already, squashing Star-Lord’s confidence. Now if only we could get more Glenn Close and Michael Rooker (as Nova Prime Rael and Yondu, respectively).
If you’re in need of even more Guardians of the Galaxy, check out the recently released TV spots here. Otherwise, join us in counting the days until James Gunn’s irreverent space opera hits theaters on August 1.