In 2007, I imagine the toy company Hasbro had one thing in mind in while watching their Transformers property becoming a summer blockbuster courtesy of Michael Bay: toy sales. Like Yogurt once taught us, merchandising’s where the real money from a movie is made. They’ve been on a good streak with three Transformers movies and new toys associated with each new films.
During the UBS Best of Americas 2012 conference, Hasbro CEO Brian Goldner explained that the last Transformers movie, Dark of the Moon, failed in one crucial respect. Despite its $1 billion box office take, there weren’t really many new toy prospects since the bots looked more or less like they did in the previous movie. If a kid bought an Optimus Prime action figure for the first film in 2007, why would he buy the same Optimus Prime action figure for the third film in 2011? And while we’re at it, why does anyone see these movies in the first place?
Goldner didn’t say if the old Transformers would be featured in Transformers 4 but he did emphasize the need to bring in a new line of Transformers. Maybe the DinoBots or the Insecticons? Perhaps the new movie should take a cue from The Avengers and go galactic and introduce the planet Cybertron and Unicron.
In 1986, Hasbro made the animated Transformers: The Movie specifically to introduce a new generation of Transformers including Rodimus Prime, Ultra Magnus, and Galvatron. So maybe Michael Bay will do the same for Transformers 4 in 2014, because that’s exactly what these movies need, new toys…