Edge Of Tomorrow TV Spot Is Not The End

By Brent McKnight | 6 years ago

Doug Liman’s alien invasion actioner Edge of Tomorrow is coming up quickly. We’ve seen a glut posters and banners for the film as of late, and now the film is back with a new high-energy TV spot. It doesn’t tell you anything new, but it makes the movie look like a pretty good time.

This summer is full of big time sci-fi blockbusters. While movies like Transformers: Age of Extinction are almost assuredly going to be massive hits, the slate is also full of question marks. We expect Guardians of the Galaxy to be successful based primarily on Marvel’s recent track record and clout, but we still don’t know for sure. Even with that, Edge of Tomorrow is the biggest uncertainty of the season. Though it stars Tom Cruise, he isn’t the sure-fire hit machine he once was in his career, and while what we’ve seen is promising, many of us are gun shy. Oblivion looked fantastic on a surface level, too, and that movie wound up being all kinds of mediocre.

This latest ad isn’t much different from all of the other trailers and commercials, but isn’t there some small part in all of us that really enjoys watching Tom Cruise get smacked in his smug little face? And that certainly happens quite a bit in this video. He gets blown up, hit by cars, and just generally mauled by everything he comes across. Hell, his costar Emily Blunt even gets to shoot him in the head. They really should have tried to get Katie Holmes to play that part, that would have been hilarious.

Based on the novel All You Need is Kill by Hiroshi Sakurazaka, Cruise plays Bill Cage. He’s a military officer who has never seen a day of combat in his entire career. When a hostile alien force invades and starts tearing things up, he is pressed into action, where he is killed within a few minutes. But surprise, surprise, he wakes up at the beginning of that particular day and goes through the same events again. This pattern repeats, though he makes it slightly farther with each successive reincarnation. Eventually he encounters Rita Vrataski (Blunt), a special forces soldier who understands what Cage is going through, having experienced it herself. Together they team up and may be the only hope for the survival of the human race.

Like I said, Edge of Tomorrow may be the most intriguing movie of the summer. I can never get a solid read on it. People seem cautious about this one, like we’ve been burned one too many times before. Sometimes I look at it and think it will be awesome, but others I look at it and cringe, especially when I see that “Live, Die, Repeat” tagline that never fails to evoke the instructions on a bottle of shampoo. It could go either way. Cruise is a mixed bag these days. While his movies continue to be successful to a degree, none of them have been super huge. And for every Bourne Identity, Doug Liman delivers a Jumper, so he’s a wild card, too. I don’t think any of us will be surprised it this is a hit, but at the same time no one will be shocked if it tanks.

We’ll just have to wait until June 2 when we can judge Edge of Tomorrow for ourselves.

Edge of Tomorrow

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