Edge Of Tomorrow TV Spot Kills Tom Cruise Repeatedly
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Throw the phrases “Tom Cruise” and “alien invasion” and you have our immediate attention. Sure, the Top Gun star may not have quite the clout he once did, or consistently churn out quality movies like earlier in his career, but the prospect of Edge of Tomorrow is too good not get excited about. After all, it looks like Groundhog Day with extraterrestrials, explosions, and big-ass mech suits. Warner Bros. debuted a new TV spot for the Doug Liman (Go) directed acitoner during the MTV Movie Awards last night, and if you missed it then, here’s your chance to rectify that oversight.
This video features a collection of new bits of footage, though you may need to watch it a couple of times to get the full effect since there are a near seizure-inducing number of lightning fast edits. Action and movement are definitely what this teaser is trying to convey. There’s running, jumping, shooting, fighting, flying, falling, and just about anything else you can imagine wanting out of an alien invasion movie. We haven’t caught too much of a glimpse of the actual invaders as of yet, though what we’ve seen makes them look very similar to the bugs in Paul Verhoeven’s Starship Troopers, and that’s okay with us.
Based on the Japanese sci-fi novel All You Need is Kill by Hiroshi Sakurazaka, Edge of Tomorrow—a way less badass title—follows Lieutenant Colonel Bill Cage (Cruise). In the near future and alien race shows up and basically wrecks up all of Earth. No one can seem to stop them. Cage is an officer who has never seen any actual combat, and when he is dropped into the fracas, he dies within five minutes. After his death, he finds that he has become stuck in a time loop, experience the same day, living and dying, over and over again. That’s the where the “Live, Die, Repeat” slogan comes in—that still sounds like a shampoo commercial. Much like Bill Murray in Groundhog Day, Cage does a little better with each passing death, and when he encounters a special forces soldier named Rita Vrataski (Emily Blunt), she trains him and they fight the alien menace together.
This sounds like an action-packed good time, and this spot definitely reinforces that. It must have been fun to come up with new and inventive ways to send Tom Cruise to his imminent death, repeatedly. In just this 30-second video he gets blown up, shot, crushed, and flattened by a runaway truck. It’s safe to say that this is not Cage’s day, in any of the various incarnations.
Edge of Tomorrow opens in IMAX and 3D on June 6.
