If you really want to, by the time the movie comes out, you could probably wallpaper an entire room with posters for Doug Liman’s Edge of Tomorrow and never have to use the same one twice. And I mean a living room, not a bathroom or small bedroom. The upcoming sci-fi actioner has already released a serious collection of one sheets, but that didn’t stop Warner Bros. and Village Roadshow from letting three more loose upon the world.
For as many posters and banners as Edge of Tomorrow has put out into the world, there’s not a whole lot of variety. The marketing push has a very distinct look and style that they’re going for, and they’re not deviating from it at all. Every one shows an image of one or both of the stars, Tom Cruise and Emily Blunt, smudged up and wearing a bulky exoskeleton, superimposed over a scene of destruction or combat, or both. Often there’s an iconic landmark, like the Louvre or the Arc de Triomphe, in the background in the process of being ravaged by alien invaders. These three new offerings all fit snuggly into that family.
Based on the novel All You Need is Kill by Hiroshi Sakurazaka, Edge of Tomorrow follows Bill Cage (Cruise), an officer who has never seen a day of real combat in his entire career. When a vicious alien force invades, he’s thrown into the fracas, where he is killed moments later. In move that calls to mind Groundhog Day, he wakes up at the beginning of the day, and lives that short period of time over and over again. Each time he makes it a little bit further, lives a little bit longer, until he meets Rita Vrataski (Blunt). She knows what he’s going through, having lived it herself, and offers to train him. Together the duo may hold the key to defeating the invaders and saving the human race.
Though these posters are all the same–that’s what they’re going for, every poster is the same, like every day–the movie is one of our more anticipated events of the summer. Throw Tom Cruise into any science fiction movie and we’ll watch it, lets just hope it turns out better than Oblivion. Cruise could use a hit, too. He hasn’t been on the worst streak in the world, and his films have been successful money wise, but he hasn’t been in anything that set the world on fire (figuratively, not literally, like in this movie) in a while.
I hoped that, with all of these poster reveals, Edge of Tomorrow was building up to something, like a new trailer or some clips. They still might be, but lately it’s just been a constant string of the same thing. The movie opens everywhere June 6, and also stars Bill Paxton, Jeremy Piven, Ciaran Hinds, Noah Taylor, Kick Gurry, Dragomir Mrsic, Charlotte Riley, Jonas Armstrong, Franz Drameh, Masayoshi Haneda, and Tony Way.